Multithread effectively and personalize outreach to convert deals faster
Elevate social presence and drive business growth from social media
Identify and prioritize high-intent leads, and improve sales effectiveness
Find and connect with ICP attendees, and improve event outcomes
Tracey Dexter is a results-driven Senior Marketing Manager with over 12 years of experience in developing and executing comprehensive marketing strategies for B2B SaaS companies. Currently based in Austin, TX, she possesses a strong expertise in digital marketing, content strategy, demand generation, and product marketing. Tracey is known for her ability to lead cross-functional teams, leverage data analytics to optimize campaign performance, and consistently exceed business objectives. She is passionate about understanding customer journeys and crafting compelling narratives that resonate with target audiences and drive conversions. Her collaborative approach and innovative thinking have been instrumental in scaling marketing efforts and building strong brand presence for her previous employers.
Tracey Dexter's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Developed and implemented a multi-channel digital marketing campaign that surpassed lead generation goals by 40% within six months, significantly contributing to sales pipeline growth.
Led a company-wide rebranding initiative, including market research, brand messaging development, and execution across all platforms, resulting in a 25% increase in brand recall and positive market reception.
Conceptualized and launched an industry-focused content hub that became a leading resource for professionals, attracting over 50,000 unique monthly visitors and winning an industry award for 'Best Content Marketing Resource'.
Recruited, trained, and mentored a team of 8 marketing specialists, fostering a collaborative environment that led to a 15% increase in team productivity and a 90% employee retention rate over two years.
Florida Atlantic University - Year 2004
Florida State University - College of Business - Year 1990
Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Seacoast Banking Corporation of Florida (NASDAQ: SBCF) is one of the largest community banks headquartered in Florida. Founded in 1926, Seacoast Bank offers a comprehensive range of personal, small business, and commercial banking products and services. They focus on providing personalized customer service, local decision-making, and innovative banking solutions to individuals and businesses across Florida. With a strong community focus, Seacoast Bank aims to help its customers achieve their financial goals while contributing to the growth and prosperity of the communities it serves.
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