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Tony Weisman
Narragansett, Rhode Island,United States
Find Tony Weisman's Email
Find Tony Weisman's PhoneWho Is Tony Weisman?
Tony Weisman is a highly accomplished and transformative marketing leader with over three decades of experience in building iconic brands, driving digital innovation, and leading high-performance teams. He is widely recognized for his impactful tenure as Chief Marketing Officer (CMO) for Dunkin' U.S., where he spearheaded the modernization of the brand's marketing strategies, enhanced customer engagement through digital channels, and contributed to significant business growth. Before Dunkin', Weisman served as the CEO of DigitasLBi North America, a leading global marketing and technology agency, where he was instrumental in shaping its growth, culture, and reputation for cutting-edge digital solutions for Fortune 500 clients. His career also includes significant leadership roles at Leo Burnett. Currently, Tony leverages his extensive expertise as an advisor, board member, and speaker, guiding companies on marketing strategy, digital transformation, and leadership in a rapidly evolving marketplace.
How Did Tony Weisman's Career Path Shape Their Journey?
Tony Weisman's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
What Are Tony Weisman's Key Achievements?
Led Marketing Transformation at Dunkin' U.S.
As CMO of Dunkin' U.S. (2017-2020), successfully modernized the brand's marketing approach by integrating digital, data, and loyalty programs, which significantly boosted brand relevance, customer engagement, and sales. Key initiatives included the 'Espresso-Yourself' campaign and the refresh of the 'America Runs on Dunkin'' platform.
Spearheaded Growth as CEO of DigitasLBi North America
During his tenure as CEO of DigitasLBi North America (2013-2017, with a longer overall career at Digitas since 2007), he led the agency to substantial growth, secured major client wins, and fostered a culture of innovation, making it one of the top digital agencies globally. He was instrumental in integrating data, technology, and creativity to deliver impactful marketing solutions.
Recognized Industry Leader and Innovator
Consistently recognized as a thought leader in the marketing and advertising industry, receiving accolades and frequently invited to speak at major industry events on topics like digital transformation, brand building, and the future of marketing. He has been named to Ad Age's 'Agency A-List' and other prestigious industry honors during his agency leadership.
Strategic Advisor and Board Member
Currently serves as an advisor and board member for various companies and private equity firms (e.g., Board Member at Outfront Media, former Operating Partner at Abry Partners), leveraging his deep marketing and leadership expertise to guide strategic growth and innovation initiatives post his full-time executive roles.
What's Tony Weisman's Educational Background?
B.A., Political Science
Brown University - Year 1978
Kellogg Management Institute, Business Administration
Northwestern University - Year 1996
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Company Overview
KlaviyoKlaviyo is a leading marketing automation platform that empowers businesses to build stronger customer relationships and drive growth. It specializes in email and SMS marketing, providing tools for segmentation, personalization, and analytics to help e-commerce stores and other businesses deliver targeted and effective customer communications.
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