Multithread effectively and personalize outreach to convert deals faster
Elevate social presence and drive business growth from social media
Identify and prioritize high-intent leads, and improve sales effectiveness
Find and connect with ICP attendees, and improve event outcomes
Tony Maniscalco is a highly seasoned and respected marketing executive with over two decades of experience, predominantly within the dynamic and fast-paced video game and esports industries. He is recognized for his strategic acumen in building global brands, developing impactful go-to-market strategies, and leading high-performing international marketing teams. His expertise spans brand management, digital marketing, public relations, community engagement, and commercial partnerships. Tony has a proven track record of driving significant growth and market presence for major entertainment and technology companies.
Tony Maniscalco's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Currently leads the global marketing strategy and execution for ESL FACEIT Group (EFG), the world's leading competitive games and esports company. Responsible for unifying brand voice, expanding audience reach, and driving commercial success across EFG's extensive portfolio of esports events and platforms following the merger of ESL and FACEIT.
Successfully directed international marketing strategies for major AAA game franchises such as The Elder Scrolls, Fallout, DOOM, and Wolfenstein across EMEA and APAC regions. Significantly contributed to the global commercial success and brand establishment of these iconic titles through innovative campaigns and regional market development.
Pioneered and executed numerous successful marketing campaigns that have significantly contributed to the mainstream growth and commercialization of esports, establishing new benchmarks for fan engagement and brand partnerships within the industry.
Consistently demonstrated strong leadership in developing and evolving brand identities for various technology and gaming companies, ensuring relevance and strong connections with target audiences globally.
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ReBiz is a sales intelligence platform designed to help B2B sales teams enhance their outreach and lead generation efforts. It provides access to verified contact data, company insights, and buying signals, aiming to streamline the sales process and improve conversion rates for businesses targeting other businesses.
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