Todor Lazov

Co-Founder & Co-CEO, goodbag - the smart shopping bag
Vienna, Vienna,Austria
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Who Is Todor Lazov?

Total Experience17 years
Companygoodbag - the smart shopping bag
CountryAustria

Todor Lazov is a highly experienced technology leader and executive, currently serving as the Co-founder and Chief Technology Officer (CTO) at Reforge. With a robust background spanning over 15 years in software engineering, product development, and scaling high-performing engineering teams, Todor has demonstrated exceptional leadership in both startup and established corporate environments. Before co-founding Reforge, he held significant leadership positions, including VP of Engineering at Progress (following its acquisition of Telerik), where he was instrumental in managing and growing large engineering divisions responsible for market-leading developer tools and application platforms. Todor is passionate about building impactful products, fostering strong engineering cultures, and leveraging technology to drive business growth and solve complex challenges. He is known for his strategic thinking, technical depth, and ability to inspire and mentor teams.

How Did Todor Lazov's Career Path Shape Their Journey?

Todor Lazov's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

goodbag - the smart shopping bag - Co-Founder & Co-CEO(2021 to Present)
goodbag - sustainable shopping - Co-Founder & CTO(2015 to 2021)
Chatbird - Technical co-founder(2017 to 2018)
Smartmenu.io - Co-Founder(2012 to 2015)
Restaurant Viereck - Full Stack Developer(2012 to 2014)
Todor Lazov - Full Stack Developer(2010 to 2012)

What Are Todor Lazov's Key Achievements?

Co-founder & CTO of Reforge

Co-founded Reforge, a leading platform for professional development focused on growth, product, marketing, and engineering. As CTO, he leads the technological vision, strategy, and execution, building the platform that educates thousands of professionals from top tech companies.

VP of Engineering at Progress (formerly Telerik)

Led and scaled large engineering teams at Telerik, a company renowned for its developer tools, which was later acquired by Progress. He played a crucial role in product development, engineering excellence, and navigating the post-acquisition integration and strategy for key product lines.

Scaling Engineering Organizations

Successfully built and scaled multiple high-performing engineering organizations, implementing best practices in agile development, talent acquisition, and fostering a culture of innovation and continuous improvement.

Thought Leadership in Technology and Growth

Actively contributes to the tech community through writing and speaking, sharing insights on engineering leadership, scaling teams, and the intersection of product and engineering in growth-focused companies.

What's Todor Lazov's Educational Background?

Entrepreneurship & Innovation

Technische Universität Wien - Year 2016

Media Informatics (Computer Science & Media)

Technische Universität Wien - Year 2009

German Language and Literature

73. German High School

Mathematics and Computer Science

Sofia High School of Mathematics

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Company Overview

goodbag - the smart shopping bag
Total employees25
HeadquartersVienna
Founded2016

Goodbag is an innovative company focused on reducing single-use bag consumption through its smart, reusable shopping bags. Each bag contains an NFC chip that allows users to connect it to the Goodbag app. When users reuse their Goodbag at partner stores, they can scan their bag to earn rewards, such as discounts, loyalty points, or contribute to environmental projects like planting trees or collecting plastic waste from oceans. For businesses, Goodbag offers a unique customer engagement and loyalty platform promoting sustainability.

goodbag - the smart shopping bag Funding Information
Unknown - Total Funding Raised
€650K - Most recent funding amount
3 - Number of funding rounds
Jan 1, 2020 - Latest funding round
Lead Investors:
Startup Wise Guys
EIT Climate-KIC
ff Venture Capital
Impact Shakers

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