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Tina Liu (Assistant Vice President) Merchant Consultant
San Francisco, California,United States
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Find Tina Liu (Assistant Vice President) Merchant Consultant's PhoneWho Is Tina Liu (Assistant Vice President) Merchant Consultant?
Tina Liu is a results-oriented Assistant Vice President and Merchant Consultant with over 12 years of dedicated experience in the fintech and e-commerce sectors. She excels at partnering with businesses of all sizes, from burgeoning startups to established enterprises, to optimize their payment processing strategies, enhance customer transaction experiences, and drive substantial revenue growth. Tina possesses a deep understanding of the merchant services landscape, including payment gateways, fraud prevention, chargeback management, and emerging payment technologies. She is known for her analytical approach to problem-solving, her ability to translate complex technical details into actionable business insights, and her commitment to fostering long-term client relationships built on trust and mutual success. As an AVP, Tina also plays a pivotal role in mentoring junior consultants and contributing to the strategic development of innovative merchant solutions.
How Did Tina Liu (Assistant Vice President) Merchant Consultant's Career Path Shape Their Journey?
Tina Liu (Assistant Vice President) Merchant Consultant's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
What Are Tina Liu (Assistant Vice President) Merchant Consultant's Key Achievements?
Exceeded Annual Sales Target by 25%
Consistently surpassed annual sales and client retention targets, achieving a 25% over-target performance in the last fiscal year by onboarding high-value merchant accounts and expanding service adoption within the existing client base.
Led Development of Merchant Success Program
Spearheaded the conceptualization and implementation of a new Merchant Success Program, which improved client satisfaction scores by 18% and reduced client churn by 10% within its first year through proactive engagement and tailored support.
Payment Optimization for Key Retail Client
Engineered and executed a comprehensive payment optimization strategy for a major retail client, resulting in a 15% reduction in transaction costs and a 5% increase in conversion rates by implementing advanced fraud tools and localized payment methods.
What's Tina Liu (Assistant Vice President) Merchant Consultant's Educational Background?
Buying Intent Signals for Tina Liu (Assistant Vice President) Merchant Consultant
Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Company Overview
Bank of AmericaBank of America is one of the world's leading financial institutions, providing a wide array of financial services to individuals, small and medium-sized businesses, and large corporations. For everyday consumers, BofA offers checking and savings accounts, credit cards, home loans (mortgages), auto loans, and investment options through Merrill. Businesses benefit from services like commercial lending, cash management, and investment banking. The bank emphasizes digital convenience through its mobile app and online banking, alongside a large network of ATMs and financial centers across the United States and operations in over 35 countries.
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