Tifenn Dano Kwan is a highly experienced marketing and communications leader, currently serving as the Head of Marketing and Communications for SAP.iO Foundries EMEA (Europe, Middle East, and Africa). With over a decade of expertise, she is passionate about crafting compelling narratives and driving impactful communication strategies, particularly within the technology and startup ecosystems. Tifenn excels in building brand awareness, managing global communication campaigns, and fostering engagement with diverse audiences. Her work at SAP.iO involves supporting early-stage B2B software startups by connecting them with SAP's data, APIs, and customers. She has a strong background in developing go-to-market strategies, public relations, content creation, and event management, consistently aiming to elevate brands and drive business growth. Tifenn is also a co-founder of Clementina, showcasing her entrepreneurial spirit.
Tifenn Dano Kwan's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Leads and executes comprehensive marketing and communication strategies for SAP's startup accelerator programs across the EMEA region, significantly enhancing visibility and engagement for both SAP.iO and its portfolio startups.
Previously managed global communications for SAP's startup engagement initiatives, effectively building bridges between the corporate world and the startup ecosystem through strategic messaging and outreach.
Co-founded Clementina, a fashion startup, gaining direct entrepreneurial experience in brand building, product development, marketing, and business operations from the ground up.
Frequently shares insights on marketing, communications, and startup innovation at industry events and through online platforms, contributing to broader industry knowledge and discussions.
Kellogg Executive Education - Year 2018
Audencia - Year 1999
ICES - Institut catholique de Vendée - Year 1995
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