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Theresa Torruella is a highly accomplished marketing executive with over two decades of experience, primarily in the B2B SaaS and technology sectors. She is currently the Chief Marketing Officer (CMO) at Productboard. Before Productboard, Theresa held significant leadership roles, including VP of Marketing at HubSpot, where she was instrumental in scaling their marketing efforts, and prior to that, she was at Demandware (now Salesforce Commerce Cloud). Her expertise spans across product marketing, demand generation, brand strategy, go-to-market strategy, and building high-performing marketing teams. Theresa is recognized for her data-driven approach and her ability to translate complex product capabilities into compelling market narratives that drive growth and customer acquisition.
Theresa Torruella's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Leads all aspects of global marketing strategy and execution for Productboard, focusing on driving brand awareness, customer acquisition, and revenue growth in the product management software space.
Played a key role in HubSpot's growth by leading various marketing functions, contributing to its position as a leader in the CRM and marketing automation industry. Oversaw areas like product marketing and international marketing expansion.
Demonstrated success in developing and implementing effective go-to-market strategies for various SaaS products, resulting in increased market share and customer adoption.
Proven ability to build, mentor, and scale high-performing marketing organizations capable of executing complex campaigns and achieving ambitious growth targets.
Pace University - Lubin School of Business - Year 1974
American Institute of Banking
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Santander Bank, N.A. is one of the largest retail and commercial banks in the United States, with a significant presence in the Northeast. It is a wholly-owned subsidiary of the Madrid-based Banco Santander, S.A., a global financial services group. Santander Bank, N.A. provides a wide array of financial products and services to individuals, small businesses, and corporate clients, including checking and savings accounts, credit cards, mortgages, loans, and investment services. The bank emphasizes customer service and community involvement in the regions it serves.
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