Kristin Green is a seasoned Lead UX Researcher with over 12 years of experience dedicated to understanding user needs and translating them into actionable insights that drive intuitive and impactful product design. Currently based in Austin, Texas, she has a strong background in qualitative and quantitative research methodologies, usability testing, journey mapping, and persona development. Kristin is passionate about advocating for the user at every stage of the product lifecycle, from initial concept to post-launch iteration. She thrives in collaborative environments, working closely with designers, product managers, and engineers to create user-centered solutions that meet both user needs and business goals. Her work has spanned various industries, including e-commerce, healthcare technology, and enterprise software.
Kristin Green's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Led a comprehensive research initiative that identified key pain points in an e-commerce checkout process. The resulting design recommendations led to a 25% reduction in cart abandonment and a 15% increase in conversion rates.
Developed a foundational set of 5 data-driven user personas for a complex enterprise software suite, which became the standard reference for product development and marketing teams, significantly improving targeted feature development.
Presented research findings on 'Ethical Considerations in AI-Driven Personalization' at the UXPA International Conference, contributing to industry best practices.
Established and led a mentorship program for junior UX researchers within her organization, fostering skill development and career growth for emerging talent in the field.
Western Washington University - Year 2005
Western Washington University (WWU) - Year 2005
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Nordstrom, Inc. is a leading American luxury department store chain. Founded in 1901 by John W. Nordstrom and Carl F. Wallin, it originated as a shoe store and has evolved into a full-line retailer with departments for clothing, footwear, handbags, jewelry, accessories, cosmetics, and fragrances. Nordstrom is renowned for its exceptional customer service, high-quality merchandise, and its popular Anniversary Sale. The company operates full-line stores, Nordstrom Rack off-price stores, and a significant online presence through Nordstrom.com and NordstromRack.com, serving customers across the United States and Canada.
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