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Terry Peigh
Greater Chicago Area,United States
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Find Terry Peigh's PhoneWho Is Terry Peigh?
Terry Peigh is a highly accomplished global marketing executive and academic with extensive experience in international branding, advertising, and integrated marketing communications. He served as a Managing Director and Senior Vice President at Interpublic Group (IPG) for many years, where he was responsible for global client relationships and developing strategies for some of the world's largest advertisers, with a particular focus on emerging markets. Concurrently, Peigh has made significant contributions to academia as an Adjunct Lecturer at Northwestern University's Medill School of Journalism, Media, Integrated Marketing Communications, where he teaches courses on global marketing and advertising. He is also the co-author of the influential book 'Sizzle: A Global Guide to Creating Blockbuster Ads,' which provides insights into effective international advertising strategies. His career reflects a deep understanding of cross-cultural consumer behavior and brand development on a global scale.
How Did Terry Peigh's Career Path Shape Their Journey?
Terry Peigh's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
What Are Terry Peigh's Key Achievements?
Senior Leadership at Interpublic Group (IPG)
Held key leadership roles including Managing Director and Senior Vice President at IPG, one of the world's largest advertising and marketing services companies. He was instrumental in managing global client accounts and driving international growth strategies.
Adjunct Lecturer at Northwestern University
Serves as an Adjunct Lecturer at the prestigious Medill School of Journalism, Media, Integrated Marketing Communications at Northwestern University, sharing his extensive industry expertise by teaching global marketing and advertising to aspiring professionals.
Co-Author of 'Sizzle: A Global Guide to Creating Blockbuster Ads'
Co-authored a well-regarded book offering practical advice and case studies on developing successful international advertising campaigns, contributing significantly to the literature on global marketing.
Expertise in Emerging Markets
Developed specialized expertise and provided strategic counsel on marketing and brand-building in rapidly growing and complex emerging markets around the world for major multinational corporations.
Long-standing Career in Advertising and Marketing
Boasts a career spanning over four decades, beginning at Foote, Cone & Belding (FCB) in 1979, which later became part of IPG, showcasing sustained excellence and adaptation in a dynamic industry.
What's Terry Peigh's Educational Background?
Master of Business Administration (M.B.A.), marketing and finance
The University of Chicago Booth School of Business - Year 1974
BA, Film
Northwestern University - Year 1972
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Company Overview
WowYow Inc.WowYow is a visual AI company that has developed proprietary AI technology capable of analyzing any visual content (images or videos) to identify objects, actions, and contextual signals. This technology enables enhanced content monetization, contextual advertising, and makes visual media shoppable or interactive, providing deeper engagement and new revenue streams for publishers and advertisers.
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