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Tarika Iyer
New York, New York,United States
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Find Tarika Iyer's PhoneWho Is Tarika Iyer?
Tarika Iyer is a Senior Data Analyst at Gusto in New York City. She has experience in data analysis, business analysis, and operations planning. Her background includes working with marketing, engineering, and product teams to drive insights and improvements in areas like CRM, SEM, and marketing spend efficiency. She is skilled in SQL, Looker, and project management.
How Did Tarika Iyer's Career Path Shape Their Journey?
Tarika Iyer's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
What Are Tarika Iyer's Key Achievements?
CRM Subscriber Valuation (Angi)
Revealed a 30% lift in revenue for SMS subscribers, indicating the value of the program and the merit to expanding to all brands. Developed a sophisticated model in SQL analyzing the impact of repeat rate, email opens, and subscription tenure on LTV.
Repeat Rate Model (Angi)
Constructed a repeat rate model in SQL forecasting monthly repeat rates based on prior-year data and expected changes to channel mix. Developed a benchmark for 2024 expectations.
GreenChef Inventory Management Tool (IMT) Overhaul (HelloFresh)
Elevated user productivity and eliminated tool redundancy (saving 3-4 hours daily) by reconstructing IMTs, improving user visibility into and comprehensibility of calculations and numbers.
Material Resource Planning (MRP) Tool Process Improvements (HelloFresh)
Significantly reduced errors in MRP GSheet tools by ~90% through tracking ticket trends and addressing issues using technical solutions (JavaScript).
What's Tarika Iyer's Educational Background?
B.S. Economics B.A. Psychology
Duke University - Year 2016
Bachelor's, Business, Psychology, Economics
University College Dublin - Year 2018
High School
Durham Academy - Year 2012
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Company Overview
GustoGusto is a payroll, benefits, and HR technology company for small businesses. They offer a platform that automates and simplifies complex tasks like payroll processing, tax filing, health insurance administration, 401(k) management, and employee onboarding.
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