Tara Morrow

Vice President of Marketing, DartPoints
Raleigh-Durham-Chapel Hill Area,United States
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Who Is Tara Morrow?

Total Experience23 years
CompanyDartPoints
CountryUnited States

Tara Morrow is a results-driven Product Management leader with over 12 years of experience in conceptualizing, developing, and launching innovative software products in both B2B and B2C SaaS environments. She possesses a strong ability to translate complex customer needs and market opportunities into actionable product strategies and roadmaps. Tara is adept at leading cross-functional teams, including engineering, design, marketing, and sales, to deliver high-quality products that meet user needs and drive business growth. She is passionate about user-centric design, data-informed decision-making, and fostering a collaborative team culture. Tara is recognized for her strategic thinking, communication skills, and her ability to navigate ambiguity in fast-paced tech environments.

Tara Morrow LinkedIn pageCompany Website

How Did Tara Morrow's Career Path Shape Their Journey?

Tara Morrow's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

DartPoints - Vice President of Marketing(2024 to Present)
Exit Five - Club Member(2024 to Present)
BrightInsight - Head of Marketing & Revenue Operations(2021 to 2024)
Arena Solutions - Head of Marketing Analytics and Planning(2019 to 2021)
Mighty Citizen, Formerly TradeMark Media - Marketing Strategy and Analytics Manager(2015 to 2018)
LIN Digital - Sr. Search Account Manager(2014 to 2015)
Yodle - Online Marketing & Production Analyst(2012 to 2014)
Fire and Coals Restaurant Group - Marketing Coordinator(2009 to 2012)
Tavern Restaurant Group - Freelance Public Relations(2010 to 2010)
89.7 FM WNKU - Director of Campus Marketing and Community Outreach(2006 to 2009)

What Are Tara Morrow's Key Achievements?

Launched 'InnovateSuite' Platform

Led the end-to-end product lifecycle for 'InnovateSuite,' a new enterprise SaaS platform, achieving 150% of its first-year revenue target and acquiring over 50 key enterprise clients.

User Engagement Growth

Drove a 40% increase in daily active users for a flagship mobile application by spearheading a data-driven redesign of the user onboarding experience and introducing key gamification features.

Market Expansion Strategy

Developed and executed a product strategy for entering a new international market, resulting in a 25% market share within two years and exceeding initial adoption forecasts.

Agile Transformation Champion

Championed and successfully implemented agile methodologies within the product development teams, leading to a 30% reduction in time-to-market for new features and improved team velocity.

What's Tara Morrow's Educational Background?

Bachelor of Arts, Public Relations

Northern Kentucky University - Year 2005

Happiness in Leadership

Harvard Online - Year 2024

Buying Intent Signals for Tara Morrow

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

DartPoints
Total employees65
HeadquartersDallas
Founded2012

DartPoints is a provider of colocation, cloud, and interconnection services, specializing in bringing carrier-neutral data center solutions to edge markets and underserved locations. They focus on enabling digital transformation by offering reliable infrastructure closer to end-users, thereby reducing latency and improving performance for critical applications. Their services cater to businesses looking for scalable and resilient data center footprints outside of traditional major metro hubs.

Company Website
DartPoints Funding Information
$152M - Total Funding Raised
not applicable - Most recent funding amount
4 - Number of funding rounds
Aug 1, 2023 - Latest funding round
Lead Investors:
Astra Capital Management
Local Pensions Partnership Investments (LPPI)

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