Tammy Daniels

SVP, Global Payments, Georgia United Credit Union
Atlanta Metropolitan Area,United States
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Who Is Tammy Daniels?

Total Experience21 years
CompanyGeorgia United Credit Union
CountryUnited States

Tammy Daniels is a results-driven Senior Marketing Strategist with 15 years of comprehensive experience in digital marketing, brand management, and product launch campaigns within the B2B and B2C tech sectors. She possesses a strong track record of developing and executing innovative marketing strategies that consistently exceed business objectives, enhance brand visibility, and drive customer acquisition and engagement. Tammy is adept at leveraging data analytics to inform decision-making, optimize campaign performance, and identify emerging market trends. A collaborative leader, she excels at building and mentoring high-performing teams and fostering cross-functional partnerships to achieve shared goals. Currently, Tammy is passionate about exploring the intersection of AI in personalized marketing and sustainable brand practices.

Tammy Daniels LinkedIn pageCompany Website

How Did Tammy Daniels's Career Path Shape Their Journey?

Tammy Daniels's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Georgia United Credit Union - SVP, Global Payments(2023 to Present)
Fiserv - Service Executive(2018 to 2020)
Hamilton State Bank - Deposit Operations Manager, VP(2006 to 2019)

What Are Tammy Daniels's Key Achievements?

Global Product Launch Excellence

Spearheaded the global marketing strategy for three flagship SaaS products, resulting in a 40% overachievement of initial sales targets and a 25% increase in market share within the first year post-launch.

Digital Transformation Leadership

Led a company-wide digital transformation initiative, overhauling the online presence and customer journey, which increased lead generation by 60% and improved customer satisfaction scores by 18%.

Award-Winning Campaign Director

Conceived and directed an integrated marketing campaign that won the 'Innovations in Tech Marketing' award, significantly boosting brand recall by 35% among target demographics.

Team Growth and Mentorship

Successfully scaled the marketing team from 5 to 25 members, implementing a mentorship program that contributed to a 90% employee retention rate over a 3-year period.

What's Tammy Daniels's Educational Background?

Bachelor of Science Business Management , Business Management

Shorter University - Year 2000

Buying Intent Signals for Tammy Daniels

Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Georgia United Credit Union
Total employees580
HeadquartersDuluth
Founded1958

Georgia United Credit Union is a member-owned, not-for-profit financial cooperative providing a full suite of banking services to its members across Georgia. This includes savings and checking accounts, auto and home loans, credit cards, and investment services. They emphasize community involvement and financial wellness for their members, aiming to improve their financial lives through affordable products and personalized service.

Company Website
Georgia United Credit Union Funding Information
Unknown - Total Funding Raised
not applicable - Most recent funding amount
not applicable - Number of funding rounds
not applicable - Latest funding round
Lead Investors:
Member-owned cooperative

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