Multithread effectively and personalize outreach to convert deals faster
Elevate social presence and drive business growth from social media
Identify and prioritize high-intent leads, and improve sales effectiveness
Find and connect with ICP attendees, and improve event outcomes
Terri Acton is a dynamic and results-oriented marketing executive with over 18 years of experience specializing in digital strategy, brand development, and market expansion for technology companies. Based in Austin, Texas, she has a proven ability to lead high-performing teams and drive significant revenue growth through innovative campaigns and data-driven insights. Terri is passionate about leveraging emerging technologies to create compelling customer experiences and is known for her strategic mindset, collaborative leadership style, and commitment to fostering a culture of continuous improvement. She has a strong background in SaaS, e-commerce, and B2B marketing, consistently exceeding expectations in competitive markets.
Terri Acton's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Spearheaded a digital transformation initiative that increased market share by 25% within two years for a mid-sized SaaS company by overhauling their online presence and content strategy.
Led the go-to-market strategy for three major product launches, one of which received an industry award for 'Most Innovative Marketing Campaign', resulting in 150% of target lead generation in the first quarter post-launch.
Built and mentored a marketing team of 15 professionals, fostering a collaborative environment that reduced employee turnover by 30% and consistently exceeded team KPIs.
Developed and executed a multi-channel marketing strategy that contributed to a 40% year-over-year revenue growth for a key product line, significantly impacting the company's bottom line.
Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
A career break is a period of time when an individual voluntarily steps away from their professional career path. This time can be used for various personal or professional development reasons such as travel, further education, volunteering, family care, skill enhancement, or simply for rest and recuperation before re-entering the workforce or pursuing a new career direction. It is a recognized part of many individuals' career journeys, allowing for growth and reflection.
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