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Sylvia Niles

Vice President Ecommerce, 5.11 Tactical
Orange, California,United States
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Sylvia Niles's Overview

Total Experience27 years
Company5.11 Tactical
CountryUnited States

Sylvia Niles is a results-oriented Senior Product Manager with over 12 years of experience in the tech industry, specializing in SaaS and mobile application development. She has a strong track record of leading cross-functional teams to define, build, and launch innovative products that meet both user needs and business objectives. Sylvia is passionate about leveraging data analytics and user research to drive product strategy and create intuitive user experiences. She is known for her collaborative leadership style, her ability to navigate complex market landscapes, and her commitment to mentoring junior product managers.

Professional Summary

Sylvia Niles's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

5.11 Tactical - Vice President Ecommerce (2025 to Present)
Vans - Vice President, Ecommerce (2019 to 2024)
Hot Topic - Senior Buyer (2001 to 2003)

Notable Achievements

Led Launch of Flagship Mobile Application

Successfully spearheaded the end-to-end development and launch of 'ConnectSphere,' a new mobile networking application, resulting in 500,000+ downloads and a 4.7-star rating within the first year. Drove GTM strategy and post-launch iteration cycles.

Revenue Growth for SaaS Platform

Identified and implemented key feature enhancements for a B2B SaaS platform, leading to a 25% increase in Annual Recurring Revenue (ARR) and a 15% reduction in customer churn over 18 months.

Product Innovation Award 2022

Received the internal 'Product Innovation Award' for conceptualizing and delivering a novel AI-powered personalization engine that significantly improved user engagement metrics across the product suite.

Scaled Product Team

Instrumental in growing the product management team from 3 to 10 members, establishing best practices, and implementing a mentorship program that improved team performance and retention.

Educational Background

Bachelor of Arts - BA, Fashion Merchandising

Illinois State University - Year 1987

Buying Intent Signals for Sylvia Niles

Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

5.11 Tactical
Total employees1270
HeadquartersIrvine
Founded2003

5.11 Tactical is an American brand specializing in the design, innovation, and distribution of purpose-built tactical apparel, footwear, and gear. Catering primarily to law enforcement, military personnel, firefighters, EMS professionals, and outdoor enthusiasts, the company is known for its durable, functional, and technologically advanced products. Their offerings range from uniforms and outerwear to bags, packs, and accessories, all designed to perform in demanding environments and provide readiness.

5.11 Tactical Funding Information
not applicable - Total Funding Raised
not applicable - Most recent funding amount
not applicable - Number of funding rounds
not applicable - Latest funding round
Lead Investors:
Compass Diversified Holdings (CODI)

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