Multithread effectively and personalize outreach to convert deals faster
Elevate social presence and drive business growth from social media
Identify and prioritize high-intent leads, and improve sales effectiveness
Find and connect with ICP attendees, and improve event outcomes
Sydney Sloan is a highly accomplished and results-oriented marketing executive with extensive experience in B2B SaaS, go-to-market strategy, brand building, demand generation, and product marketing. She is widely recognized for her leadership in scaling marketing organizations and driving significant revenue growth for technology companies. Sydney is known for her customer-centric approach, her ability to build and motivate high-performing teams, and her deep understanding of the modern marketing landscape. She has a strong track record of successfully launching products, penetrating new markets, and establishing market leadership. Currently, she is best known for her impactful role as Chief Marketing Officer at Salesloft, where she played a pivotal role in the company's rapid growth and brand recognition. Before Salesloft, she held significant marketing leadership positions at Adobe and Marketo.
Sydney Sloan's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
As CMO of Salesloft, Sydney led global marketing strategy, driving brand awareness, demand generation, and revenue growth, contributing significantly to the company's unicorn status and market leadership in the sales engagement platform space. She built and scaled a world-class marketing team.
Held key marketing leadership roles at Adobe, focusing on customer marketing and social media strategy for Adobe Experience Cloud, contributing to its market adoption and customer success initiatives.
During her tenure at Marketo (prior to its acquisition by Adobe), Sydney was instrumental in building its social media presence and community, contributing to its brand recognition and thought leadership in the marketing automation sphere.
Frequently recognized as a top B2B marketing leader and influencer. Sydney is a sought-after speaker at industry events, sharing insights on modern marketing, leadership, and go-to-market strategies.
Consistently named by various industry publications and analyst firms (e.g., Onalytica) as one of the top B2B marketing influencers, recognizing her impact and expertise in the field.
University of Southern California - Year 1989
Queen's University - Year 2001
Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
G2 is the world's largest and most trusted software marketplace, helping businesses discover, buy, and manage the technology they need to reach their potential. Users leverage G2 for authentic peer reviews, detailed product comparisons, and insightful market research across thousands of software categories. For vendors, G2 offers a platform to showcase their products, gather customer feedback, and generate qualified leads. The platform aims to bring transparency to B2B software buying, making it easier for companies of all sizes to make informed technology decisions.
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