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Sven Lubek is a highly experienced entrepreneur and executive in the digital analytics and marketing technology industry. He is best known as the co-founder of Webtrekk, a leading customer intelligence platform in Europe, which he successfully built and scaled as CEO over 15 years. Under his leadership, Webtrekk became renowned for its powerful analytics solutions and commitment to data privacy. Following Webtrekk's acquisition by Mapp Digital in 2019, Sven transitioned into key leadership roles within Mapp, including Chief Product Officer and later, focusing on strategic initiatives. He possesses deep expertise in SaaS, product development, data analytics, AI-driven marketing, and scaling technology businesses internationally. Sven is recognized for his visionary approach to leveraging data for enhanced customer understanding and business growth.
Sven Lubek's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Co-founded Webtrekk GmbH in 2004 and served as its CEO, growing the company into a premier European customer intelligence and web analytics provider used by numerous major brands and online businesses. He successfully navigated the company through various growth stages, establishing a strong market presence.
Steered Webtrekk through its strategic acquisition by Mapp Digital in 2019, a move that combined Webtrekk's robust analytics capabilities with Mapp's marketing cloud solutions to offer a more comprehensive customer experience platform.
As Chief Product Officer and in other strategic roles at Mapp Digital post-acquisition, Sven played a crucial part in integrating Webtrekk's technology and shaping the product vision, particularly in areas of advanced analytics, AI, and customer intelligence for Mapp Cloud.
Throughout his career, particularly at Webtrekk, Sven has been a strong proponent of data privacy, ensuring that analytics solutions comply with stringent European regulations like GDPR, and offering clients tools that prioritize user data protection.
Universität Paderborn - Year 1995
Reismann Gymnasium
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