Suzie (Cohen) Zager

Vice President, Industry Lead, Fetch
Basalt, Colorado,United States
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Who Is Suzie (Cohen) Zager?

Total Experience26 years
CompanyFetch
CountryUnited States

Suzie (Cohen) Zager is a seasoned marketing leader and growth advisor with over 14 years of experience helping brands scale. She currently operates as a Fractional CMO and GTM Advisor through her consultancy, Suzie Zager Co., where she partners with B2C and B2B companies to build and execute growth strategies. Her expertise spans across brand development, go-to-market strategy, customer acquisition, digital marketing, and team leadership. Suzie has a strong background working with both high-growth startups (like Thirty Madison and Oscar Health) and established global CPG brands (such as L'Oréal, Red Bull, and General Mills), demonstrating a versatile ability to drive results in diverse market environments. She is passionate about building strong brands, understanding consumer behavior, and leveraging data-driven insights to achieve business objectives.

Suzie (Cohen) Zager LinkedIn pageCompany Website

How Did Suzie (Cohen) Zager's Career Path Shape Their Journey?

Suzie (Cohen) Zager's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Fetch - Vice President, Industry Lead(2023 to Present)
BrandVerge - Investor/Advisor(2019 to Present)
BuzzFeed - Vice President, Client Partnerships(2015 to 2023)
Vistar Media - Director of Sales(2013 to 2015)
Meebo - Account Executive(2009 to 2012)
Goldman Sachs - Financial Analyst(2004 to 2008)

What Are Suzie (Cohen) Zager's Key Achievements?

Fractional CMO & GTM Advisor

Successfully advises multiple B2C and B2B companies on growth strategies, brand positioning, and go-to-market execution through her consultancy, Suzie Zager Co., helping them achieve scalable and sustainable growth.

Scaled Health Tech Unicorns

Played pivotal marketing leadership roles at rapidly growing health tech companies, including VP of Marketing at Thirty Madison and Director of Marketing at Oscar Health, contributing significantly to their customer acquisition, brand recognition, and market expansion.

Brand Management at Global CPG Leaders

Managed and grew iconic brands at multinational corporations like L'Oréal (Pureology), Red Bull, and General Mills (Nature Valley), developing and executing comprehensive marketing campaigns that drove market share and consumer engagement.

Expertise in D2C and Subscription Models

Developed deep expertise in direct-to-consumer (D2C) business models and subscription services, particularly within the health and wellness sectors, optimizing customer lifecycle management and LTV.

What's Suzie (Cohen) Zager's Educational Background?

B.A., Economics

University of Pennsylvania - Year 2000

Degree Program

Stratford High School

Buying Intent Signals for Suzie (Cohen) Zager

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Notable news
Hiring actively
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Corporate Finance

Company Overview

Fetch
Total employees785
HeadquartersMadison
Founded2013

Fetch is a popular mobile shopping rewards app that allows users to earn points by scanning physical receipts from any store or by connecting their email and Amazon accounts for e-receipts. These points can then be redeemed for a wide variety of gift cards from popular retailers, restaurants, and online services. The app aims to make saving money effortless for consumers by rewarding them for their everyday purchases, and it provides brands with valuable consumer purchase data and a platform to offer targeted promotions.

Company Website
Fetch Funding Information
Unknown - Total Funding Raised
$50M - Most recent funding amount
9 - Number of funding rounds
14 Mar, 2024 - Latest funding round
Lead Investors:
SoftBank Vision Fund 2
ICONIQ Growth
NielsenIQ
TelevisaUnivision CPG NOW
Headline
Loeb Enterprises
Greycroft
Advantage Capital
DST Global
Archer Venture Capital

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