Suzanna Anderson

People and Communications Director, eXPD8 Field Marketing
Bristol, England,United Kingdom
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Who Is Suzanna Anderson?

Total Experience22 years
CompanyeXPD8 Field Marketing
CountryUnited Kingdom

Suzanna Anderson is a highly experienced Lead UX Researcher with over a decade dedicated to understanding user needs and translating them into intuitive and impactful digital experiences. She excels in employing a mixed-methods research approach, combining qualitative insights from user interviews and usability testing with quantitative data analysis to inform product strategy and design decisions. Suzanna is passionate about advocating for the user at every stage of the product development lifecycle, from initial concept validation to post-launch iteration. She has a strong track record of mentoring junior researchers and fostering collaborative environments within cross-functional teams, including product managers, designers, and engineers, to deliver user-centered solutions in fast-paced tech environments. Her work has spanned various domains, including e-commerce, SaaS, and mobile applications, consistently driving improvements in user satisfaction and business outcomes.

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How Did Suzanna Anderson's Career Path Shape Their Journey?

Suzanna Anderson's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

eXPD8 Field Marketing - People and Communications Director(2025 to Present)
iProspect - Marketing Manager(2011 to 2013)
Diffiniti - Account Director(2008 to 2010)
mOne, Mindshare - Account Executive(2003 to 2004)

What Are Suzanna Anderson's Key Achievements?

Redesign of E-commerce Checkout Flow

Led the end-to-end UX research for a major e-commerce platform's checkout redesign, resulting in a 15% reduction in cart abandonment and a 10% increase in conversion rates within three months of launch.

Established User Research Repository

Championed and implemented a centralized user research repository, significantly improving knowledge sharing and research accessibility across product teams, leading to more consistent and informed design decisions.

Keynote Speaker at UX Insight Conference 2022

Delivered a keynote presentation on 'The Future of Ethical AI in UX Research' to an audience of over 500 UX professionals, sharing innovative methodologies and ethical considerations.

Mentorship Program Lead

Developed and led a mentorship program for junior UX researchers within her organization, successfully guiding 10+ mentees in their career growth and skill development over two years.

What's Suzanna Anderson's Educational Background?

Business and Marketing Management BA (Hons), Business, Management, Marketing, and Related Support Services

Oxford Brookes University - Year 1999

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Company Overview

eXPD8 Field Marketing
Total employees2500
HeadquartersBristol
Founded2003

eXPD8 Field Marketing is a leading UK-based field marketing agency specializing in providing comprehensive retail support services to brands and retailers. They deploy a large, skilled field team to execute in-store activities such as merchandising, auditing, compliance checks, promotional setups, point of sale (POS) placement, and direct sales. Their services aim to enhance brand visibility, ensure product availability, improve customer experience, and ultimately drive sales at the retail level. eXPD8 leverages technology and data analytics to provide clients with actionable insights and ensure efficient and effective campaign execution across various retail sectors.

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eXPD8 Field Marketing Funding Information
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