Susan Feldman

Founder, In The Groove
West Hollywood, California,United States
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Who Is Susan Feldman?

Total Experience24 years
CompanyIn The Groove
CountryUnited States

Susan Feldman is a highly accomplished entrepreneur and e-commerce pioneer, best known as the co-founder of One Kings Lane, an innovative online marketplace for home décor that significantly impacted the digital retail landscape. With a strong background in merchandising from her time at major fashion brands like Ralph Lauren and Polo Jeans, she brought a keen eye for style and business acumen to the home goods sector. After the successful journey with One Kings Lane, which was acquired by Bed Bath & Beyond, Susan continued her entrepreneurial pursuits by launching 'In The Groove,' a digital lifestyle platform and community aimed at inspiring and empowering women over 50 with curated content on style, beauty, wellness, and culture. Susan is also a co-author, sharing insights from her entrepreneurial experiences, and is recognized for her ability to identify market needs and build strong, community-focused brands.

Susan Feldman LinkedIn pageCompany Website

How Did Susan Feldman's Career Path Shape Their Journey?

Susan Feldman's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

In The Groove - Founder(2018 to Present)
One Kings Lane - Co-Founder(2008 to 2017)
C&C Calfornia - Senior Sales Consultant(2005 to 2008)
Polo Jeans Company - Vice President of Sales(2004 to 2005)
Lauren Ralph Lauren - President of Sales(2002 to 2003)
Warnaco/Authentic Fitness Corp. - President of Sales, Designer Swimwear Division(1999 to 2002)

What Are Susan Feldman's Key Achievements?

Co-founded One Kings Lane

Successfully co-founded and scaled One Kings Lane, which became a leading online destination for home décor, revolutionizing how consumers discovered and purchased home goods through its flash-sale model and curated aesthetic. The company achieved significant growth and brand recognition under her leadership.

Pioneered E-commerce in Home Furnishings

Played a significant role in popularizing the online retail model for the home furnishings industry, making unique and high-quality décor more accessible to a national audience and challenging traditional retail approaches.

Launched 'In The Groove'

Founded 'In The Groove,' a successful lifestyle platform, content site, and community targeting women over 50. This venture demonstrates her ability to identify and serve new market segments with relevant content, curated products, and a strong community focus, addressing age-positivity and modern living.

Co-Author of 'Life In The Fast Lane: The One Kings Lane Story'

Shared her entrepreneurial journey, insights, and the story behind building a disruptive brand in the book 'Life In The Fast Lane: The One Kings Lane Story', offering valuable lessons for aspiring business leaders and entrepreneurs.

Recognized E-commerce Innovator

Widely recognized as an influential figure in e-commerce and retail, often invited to speak on entrepreneurship, brand building, and the evolving digital landscape. Her work has inspired many in the direct-to-consumer space.

What's Susan Feldman's Educational Background?

MBA

UCLA Anderson School of Management

BA, Psychology

Stanford University

Buying Intent Signals for Susan Feldman

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Notable news
Hiring actively
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Company Overview

In The Groove
Total employees100
HeadquartersSeoul
Founded2004

In The Groove (ITG) is an influential and challenging four-panel dance rhythm game, originally developed by Roxor Games and first released in arcades in 2004. Known for its intricate step charts, energetic music, and strong community support, the arcade IP was later acquired by Andamiro, a South Korean amusement game manufacturer. While console versions were also released, the arcade version remains iconic. The game significantly impacted the rhythm game scene, offering an alternative to existing titles with a focus on higher difficulty and custom song capabilities (on home versions/simulators).

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In The Groove Funding Information
Unknown - Total Funding Raised
not applicable - Most recent funding amount
not applicable - Number of funding rounds
not applicable - Latest funding round
Lead Investors:
Primarily self-funded by Roxor Games initially, arcade IP later acquired by Andamiro Co., Ltd.

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