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Susan Edstrom
Trophy Club, Texas,United States
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Find Susan Edstrom's PhoneWho Is Susan Edstrom?
Susan Edstrom is a highly respected public relations veteran with decades of experience in the technology industry. She is best known for her pivotal roles at NeXT Computer and Apple Inc., where she worked closely with Steve Jobs, shaping the companies' communication strategies during critical periods of growth and innovation. Edstrom co-authored the insightful book 'Barbarians Led by Bill Gates,' offering a unique perspective on Microsoft's rise and the competitive landscape of the 1990s. After her tenure at Apple, she founded her own successful PR agency, Edstrom Group, continuing to advise numerous technology companies and leaders, leveraging her deep understanding of media relations and corporate messaging.
How Did Susan Edstrom's Career Path Shape Their Journey?
Susan Edstrom's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
What Are Susan Edstrom's Key Achievements?
Key Public Relations Executive at NeXT and Apple
Served as a senior public relations manager at NeXT Computer and later at Apple following its acquisition of NeXT. She was instrumental in managing the public image and communications for these iconic companies during transformative years, working directly with Steve Jobs.
Co-author of 'Barbarians Led by Bill Gates'
Co-authored the critically acclaimed book 'Barbarians Led by Bill Gates: Microsoft from the Inside - How the World's Richest Company Grew Its Power and Dominated the PC World' (published in 2000 with Marlin Eller), providing an insider's look at the tech industry battles of the 1990s.
Founder of Edstrom Group
Established and led her own public relations firm, Edstrom Group, providing strategic communications counsel to a variety of technology companies, building on her extensive experience and network within Silicon Valley.
Shaping Tech Narratives
Recognized for her significant contributions to shaping the public narrative and media strategies for some of the most influential technology companies during a period of rapid industry evolution.
What's Susan Edstrom's Educational Background?
Buying Intent Signals for Susan Edstrom
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Company Overview
Sabre CorporationSabre Corporation is a leading software and technology company that powers the global travel industry. It provides a broad range of technology solutions including data-driven business intelligence, mobile, distribution and Software-as-a-Service (SaaS) solutions, which are used by travel suppliers (airlines, hoteliers, car rental brands, railway lines, and cruise lines) and travel buyers (travel agencies, travel management companies and corporate travel departments) to plan, market, sell, serve and operate their businesses. From an end-user perspective, Sabre's technology is often working behind the scenes when you book a flight, reserve a hotel room, or rent a car, ensuring smooth transactions and access to a wide array of travel options.
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