Sue Burton

Senior Vice President, Member Experience, Digital and Marketing, Digital Federal Credit Union
Marshfield, Massachusetts,United States
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Who Is Sue Burton?

Total Experience32 years
CompanyDigital Federal Credit Union
CountryUnited States

Sue Burton is a highly accomplished and results-oriented Digital Marketing Strategist with over 18 years of experience in driving transformative growth for B2B and B2C organizations. Based in London, UK, Sue excels in developing and executing comprehensive digital strategies that integrate SEO, SEM, content marketing, social media, email marketing, and data analytics to achieve ambitious business objectives. She is known for her innovative approach, strong leadership skills in managing cross-functional teams, and a keen ability to translate complex data into actionable insights. Sue is passionate about leveraging emerging technologies and customer-centric approaches to enhance brand presence, optimize customer journeys, and maximize ROI.

Sue Burton LinkedIn pageCompany Website

How Did Sue Burton's Career Path Shape Their Journey?

Sue Burton's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Digital Federal Credit Union - Senior Vice President, Member Experience, Digital and Marketing(2023 to Present)
Bank of America - Wealth Management CXO / Private Bank Segment Executive (2021 to 2023)
American Student Assistance - Managing Director, Products and Marketing(2011 to 2014)
EMI Strategic Marketing - VP / Management Director(2009 to 2011)
Johnson & Johnson - e-Business Consulting(2009 to 2009)
Oxford Financial Group, Ltd. - Marketing Consultant(2008 to 2009)
First Marblehead Corporation - Marketing and Web Experience Consultant(2005 to 2008)
JP Morgan Chase - Vice President Product Management and Marketing(2000 to 2005)
Fidelity Investments - Director of Product Management & Marketing(1998 to 2000)
Thomson Reuters - New Product / Business Development(1993 to 1998)

What Are Sue Burton's Key Achievements?

Scaled Organic Traffic by 200%

Led a comprehensive SEO and content strategy overhaul for a leading e-commerce platform, resulting in a 200% increase in organic search traffic and a 150% uplift in organic revenue within 12 months.

Digital Transformation Lead for FTSE 250 Company

Spearheaded the digital transformation initiative for a FTSE 250 company, successfully implementing a new marketing automation platform and CRM integration that improved lead generation efficiency by 40% and customer retention by 25%.

Award-Winning 'Future of Retail' Campaign

Conceived and executed an award-winning integrated marketing campaign ('Future of Retail') that boosted brand engagement by 60% across social channels and generated a 3X return on advertising spend (ROAS).

Keynote Speaker at Digital Summit 2023

Invited as a keynote speaker at the Global Digital Marketing Summit 2023, presenting on 'AI-Powered Personalization in Customer Experience' to an audience of over 1000 industry professionals.

What's Sue Burton's Educational Background?

Management Certificate, Negotiation Skills

Harvard Business School Executive Education

Bachelor of Science (BS), Business Communications, concentration in Marketing

Bentley University

Management Certificate, Executive Women's Leadership Program

Smith College

Buying Intent Signals for Sue Burton

Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Digital Federal Credit Union
Total employees1457
HeadquartersMarlborough
Founded1979

Digital Federal Credit Union (DCU) is a not-for-profit financial cooperative owned by and operated for its members. As of the latest information, DCU serves over one million members across all 50 states and provides a wide range of financial services including savings and checking accounts, auto loans, mortgages, credit cards, and investment services. They emphasize providing members with superior value through better rates, lower fees, and convenient access to services, including a robust online and mobile banking platform. DCU is one of the largest credit unions in New England and among the top 20 in the United States.

Company Website
Digital Federal Credit Union Funding Information
Unknown - Total Funding Raised
not applicable - Most recent funding amount
not applicable - Number of funding rounds
not applicable - Latest funding round
Lead Investors:
Not Applicable as a member-owned credit union

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