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Subhash Chatterjee is a distinguished academic and thought leader, primarily known for his extensive work in the field of marketing and management. With a career spanning over four decades, he has been associated with premier institutions such as the Indian Institute of Management Calcutta (IIM-C), where he has held professorial and leadership positions. His expertise encompasses areas like consumer behavior, strategic marketing, brand management, international marketing, and market research. Professor Chatterjee is highly regarded for his insightful research, numerous publications in reputed national and international journals, and his significant contributions to shaping marketing education and practice in India. He has also been actively involved in executive education programs and has provided consulting services to various corporations, helping them navigate complex marketing challenges. His work often bridges the gap between academic theory and practical industry application, making him a respected voice among both scholars and practitioners.
SUBHASH CHATTERJEE's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Served as a long-standing and influential professor at the Indian Institute of Management Calcutta (IIM-C), contributing significantly to its academic excellence and reputation in marketing.
Authored numerous research papers published in esteemed national and international journals, and potentially books, focusing on marketing strategy, consumer behavior, and brand management.
Provided expert consulting and advisory services to a wide range of corporations and organizations on marketing strategies, market entry, and brand development, leveraging his deep academic knowledge.
Guided and mentored generations of MBA students and doctoral scholars, many of whom have gone on to become leaders in the corporate world and academia.
Played a key role in developing and refining marketing curricula and pedagogy at IIM-C and potentially other institutions, ensuring relevance and rigor in management education.
U P Sainik School,Lucknow
UP Sainik School,Lucknow
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Software Paradigm Infotech (SPI) Pvt Ltd is a global IT services and solutions provider focusing on digital transformation. They offer a comprehensive suite of services including application development & maintenance, cloud solutions, data analytics & AI, quality assurance, and IT consulting. SPI aims to help businesses across various industries leverage technology to enhance operational efficiency, customer engagement, and achieve sustainable growth by delivering innovative and tailored solutions.
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