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Shintaro Yamada is a prominent Japanese entrepreneur best known as the founder and CEO of Mercari, Japan's largest C2C (customer-to-customer) marketplace app. After graduating from Waseda University, he founded his first company, Unoh Inc., a successful mobile game developer, which was later acquired by Zynga in 2010. Inspired by his travels around the world, Yamada identified a need for a simple and secure mobile marketplace, leading him to launch Mercari in 2013. Under his leadership, Mercari achieved immense popularity, becoming a unicorn startup and a household name in Japan before expanding into international markets like the United States. Yamada is recognized for his vision of creating a circular economy and building a global platform that empowers individuals to easily buy and sell goods.
Shintaro Yamada's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Founded Mercari Inc. in 2013, creating Japan's most popular community-powered marketplace. The app rapidly grew to unicorn status, fundamentally reshaping Japan's secondhand goods market and e-commerce landscape.
Led Mercari to a highly successful Initial Public Offering (IPO) on the Tokyo Stock Exchange in June 2018, raising over $1.2 billion and solidifying its position as one of Japan's leading technology companies.
Founded the mobile content and game development company Unoh Inc. in 2001. He successfully led the company until its acquisition by social gaming giant Zynga in 2010, marking his first major entrepreneurial exit.
Became a self-made billionaire following Mercari's successful IPO, a testament to his entrepreneurial acumen and the massive valuation and public confidence in the company he built.
Waseda University - Year 1996
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The Yamada Shintaro D&I Foundation is a non-profit organization established in 2021 by Shintaro Yamada, the founder and CEO of Mercari. Based in Tokyo, Japan, the foundation aims to foster a society where anyone can unlock their potential. It primarily focuses on promoting diversity and inclusion in STEM fields by providing scholarships and mentorship programs to high school and university students, particularly women and other underrepresented groups, who wish to pursue science and technology.
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