Stephanie Sarka
New York, New York,United States
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Stephanie Sarka is a highly accomplished entrepreneur and business leader with extensive experience in founding, scaling, and leading innovative companies in both the technology and luxury goods sectors. She is best known as the Co-Founder and CEO of 1 Atelier, a direct-to-consumer luxury brand offering bespoke, ethically-made leather handbags and accessories. Prior to 1 Atelier, Stephanie was a seminal figure in the early internet era as the Co-Founder, President, COO, and CMO of GoTo.com (later Overture Services), which pioneered the pay-per-click search advertising model and was subsequently acquired by Yahoo! for $1.63 billion. Her career showcases a strong ability to identify market opportunities, build strong brands, and drive significant business growth. Stephanie holds an MBA from Stanford Graduate School of Business and a BA from the University of Pennsylvania.
Professional Summary
Stephanie Sarka's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Co-Founder & CEO of 1 Atelier
Successfully launched and leads 1 Atelier, a direct-to-consumer luxury brand focused on customizable, ethically-sourced, and American-made leather goods, disrupting traditional luxury retail with a personalized approach.
Co-Founder & President/COO/CMO of GoTo.com (Overture Services)
Co-founded and played a pivotal leadership role in GoTo.com, the company that invented and commercialized the pay-per-click (PPC) search engine business model. Scaled the company to a successful IPO and eventual $1.63 billion acquisition by Yahoo!.
Pioneer in Pay-Per-Click Advertising
Instrumental in developing and popularizing the pay-per-click advertising model, which fundamentally changed online advertising and continues to be a dominant force in digital marketing.
Board Member & Advisor
Serves and has served on various boards, leveraging her expertise in e-commerce, branding, and technology to guide other companies. (e.g., previously on the board of The Knot, now The Knot Worldwide).
Educational Background
MBA, General Management & Leadership
Harvard Business School
BA, Quantitative Economics
Stanford University
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Company Overview
1 Atelier LLC1 Atelier is a direct-to-consumer luxury brand that empowers customers to co-design bespoke, made-to-order handbags and small leather goods. Each item is handcrafted in their New York City atelier, emphasizing personalization, high-quality materials, and American craftsmanship. They offer a unique experience allowing clients to select materials, colors, and hardware to create a truly one-of-a-kind piece.
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