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Sten Saar is the co-founder and CEO of Zego, a pioneering commercial motor insurance provider headquartered in London. An Estonian entrepreneur, Sten identified a critical gap in the insurance market while working in the property-sharing sector. He co-founded Zego in 2016 to offer flexible, usage-based insurance policies tailored for the gig economy, serving ride-hailing drivers, delivery couriers, and vehicle fleets. Under his leadership, Zego has grown exponentially, disrupting the traditional insurance industry with its data-led approach and becoming the first UK-based insurtech company to achieve 'unicorn' status. His mission is to create simpler, fairer, and more flexible insurance solutions for the modern workforce.
Sten Saar's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Co-founded Zego, which became the first UK-based insurtech company to reach a 'unicorn' status with a valuation of $1.1 billion in 2021, revolutionizing commercial motor insurance.
Recognized in the Forbes 30 Under 30 Europe list for Finance in 2018 for his innovative work in disrupting the insurance industry with Zego.
Successfully led Zego through multiple significant funding rounds, including a landmark $150 million Series C, securing capital from top-tier investors like DST Global to fuel global expansion.
TalTech – Tallinn University of Technology - Year 2005
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Zego is a commercial motor insurance provider that powers opportunities for businesses, from entire fleets of vehicles to self-employed drivers and riders. It combines advanced technology with sophisticated data sources to offer insurance products that save businesses time and money. From flexible pay-as-you-go insurance for gig economy workers to fleet insurance, Zego's model is designed to be fairer and more cost-effective by pricing policies based on usage and driver behavior.
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