Stacy Kim

Sr. Director, Marketplace Quality, The Trade Desk
San Francisco, California,United States
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Who Is Stacy Kim?

Total Experience17 years
CompanyThe Trade Desk
CountryUnited States

Stacy Kim is a dynamic and results-oriented Senior Marketing Strategist with over 12 years of experience in developing and executing innovative digital marketing campaigns for global tech companies. She specializes in market entry strategies, brand positioning, and leveraging data analytics to optimize customer acquisition and engagement. Stacy is passionate about emerging technologies, particularly AI and IoT, and how they can transform user experiences and business models. She is known for her collaborative leadership style, her ability to build and mentor high-performing teams, and her keen understanding of cross-cultural consumer behavior, particularly in the APAC region.

How Did Stacy Kim's Career Path Shape Their Journey?

Stacy Kim's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

The Trade Desk - Sr. Director, Marketplace Quality(2023 to Present)
YuMe - Director, Revenue Operations(2016 to 2017)
Optimedia US - Media Supervisor(2012 to 2014)
Starcom MediaVest Group - Connections Manager (Media Supervisor)(2012 to 2012)

What Are Stacy Kim's Key Achievements?

Led APAC Market Expansion for 'ConnectSphere'

Spearheaded the market entry strategy for 'ConnectSphere' (a SaaS communication platform) into three new APAC countries, exceeding Q1 user acquisition targets by 40% and achieving a 25% market share within the first year.

Global Brand Revitalization Campaign 'TechForward'

Directed a global brand revitalization campaign, 'TechForward,' which increased brand awareness by 30% and improved customer sentiment scores by 15% across key demographics, as measured by Nielsen ratings and social listening tools.

Digital Transformation Initiative Lead

Championed and managed a company-wide digital transformation initiative, integrating AI-powered analytics into marketing workflows, resulting in a 20% increase in campaign ROI and a 15% reduction in customer acquisition costs.

Speaker at 'InnovateAsia Tech Summit 2023'

Invited as a keynote speaker at the 'InnovateAsia Tech Summit 2023' to discuss 'The Future of AI in Personalized Marketing,' receiving accolades for insightful predictions and actionable strategies.

What's Stacy Kim's Educational Background?

Bachelor of Science, Marketing

The Wharton School

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Notable news
Hiring actively
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Company Overview

The Trade Desk
Total employees3548
HeadquartersVentura
Founded2009

The Trade Desk is a global technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize data-driven digital advertising campaigns across ad formats and channels, including display, video, audio, native, and social, on a multitude of devices, such as computers, mobile devices, and connected TV. It provides a transparent, independent, and objective platform for ad buyers to reach relevant audiences and achieve their marketing goals.

The Trade Desk Stock Information
The Trade Desk, Inc. is listed on the NASDAQ under the ticker symbol TTD. The company went public on September 21, 2016

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