Stacy Hitts

Director, Client & Media Services, Basis Technologies
,United States
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Who Is Stacy Hitts?

Total Experience23 years
CompanyBasis Technologies
CountryUnited States

Stacy Hitts is a dynamic and results-oriented Senior Product Manager with over 15 years of experience in the tech industry, specializing in SaaS solutions and agile development methodologies. She has a proven track record of successfully launching and scaling innovative products, leading cross-functional teams, and translating complex market needs into user-centric product strategies. Stacy is passionate about leveraging data analytics to drive product decisions and fostering collaborative environments to achieve ambitious business goals. Her expertise spans market research, product roadmap development, user experience (UX) design principles, and go-to-market strategies.

Stacy Hitts LinkedIn pageCompany Website

How Did Stacy Hitts's Career Path Shape Their Journey?

Stacy Hitts's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Basis Technologies - Director, Client & Media Services(2022 to Present)
Liberty Christian Academy - Marketing Coordinator(2021 to Present)
Smart 1 Marketing - Supervisor of Strategy(2020 to 2021)
Dispatch Media Group - Digital Advertising Trafficking Specialist(2014 to 2015)

What Are Stacy Hitts's Key Achievements?

Led New Product Launch to $10M ARR

Successfully spearheaded the end-to-end development and launch of a flagship SaaS product, achieving $10 million in Annual Recurring Revenue within the first 18 months and acquiring over 500 enterprise clients.

Improved User Retention by 25%

Championed a data-driven initiative to enhance user experience and implement key feature improvements, resulting in a 25% increase in user retention and a 15% uplift in customer satisfaction scores.

Scaled Product Team and Agile Processes

Grew and mentored a high-performing product team from 3 to 15 members, while implementing and optimizing agile development processes that improved development velocity by 40%.

Secured Strategic Partnership with Industry Leader

Identified and negotiated a key strategic partnership with a leading technology provider, expanding product reach and creating a new revenue stream valued at over $2M annually.

What's Stacy Hitts's Educational Background?

Bachelor of Science in Communication, Communications - Marketing, Advertising, Promotions

Bowling Green State University - Year 2002

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Hiring actively
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Company Overview

Basis Technologies
Total employees850
HeadquartersChicago
Founded2001

Basis Technologies provides a comprehensive, automated, and integrated SaaS advertising platform designed for an increasingly complex and fragmented digital media landscape. Their platform, Basis, helps advertising agencies and brands improve operational efficiency, streamline campaign management across all channels (programmatic, search, social, direct), and achieve better performance through unified data and AI-powered insights. It aims to be the system of record for digital media organizations.

Company Website
Basis Technologies Funding Information
Unknown - Total Funding Raised
$30M - Most recent funding amount
3 - Number of funding rounds
7 Jan, 2015 - Latest funding round
Lead Investors:
FTV Capital
Technology Crossover Ventures (TCV)

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