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Sophie Raffel
New York, New York,United States
Find Sophie Raffel's Email
Find Sophie Raffel's PhoneWho Is Sophie Raffel?
Sophie is a Senior Product Marketing Manager at Justworks based in Brooklyn, NY. With a background in growth marketing, she focuses on creating strategies to acquire ideal customers, crafting clear product narratives, and empowering small businesses by bringing the right solutions to market. Sophie is passionate about learning fast, testing often, and tying strategy directly to revenue impact. She enjoys working at the intersection of technology and revenue teams to ensure customers understand the value of Justworks' products.
How Did Sophie Raffel's Career Path Shape Their Journey?
Sophie Raffel's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
What Are Sophie Raffel's Key Achievements?
Led go-to-market strategy for Justworks Payroll
Led go-to-market strategy and launch execution of Justworks Payroll, a lightweight payroll solution built so growing businesses can get off the ground quickly.
Growth Marketing Manager for small business HR & workforce management products
Growth and go-to-market manager for newly launched small business HR & workforce management products at Justworks.
Facilitated launch of public sector digital products at Deloitte
Facilitated launch of public sector digital products through developing and analyzing acquisition channel performance and creating campaign material.
Led go-to-market strategy and launch planning for video game and streaming subscription platform on Walmart.com
Led go-to-market strategy and launch planning for video game and streaming subscription platform on Walmart.com.
Led Walmart eBooks & Audiobooks go-to-market launch
Led Walmart eBooks & Audiobooks go-to-market launch including managing end-to-end planning and execution of customer acquisition tactics across digital marketing, advertising, CRM, site and store merchandising and price promotion planning
What's Sophie Raffel's Educational Background?
Bachelor of Arts (B.A.), Political Science and Government, Consumer Psychology
University of Pennsylvania
Buying Intent Signals for Sophie Raffel
Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Company Overview
JustworksJustworks takes the busywork out of running a business, so entrepreneurs can focus on what matters. We automate HR, payments, benefits, and compliance - all in one place.
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