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Simon P Lock is a highly influential figure and entrepreneur in the global fashion industry, best known as the Founder and CEO of ORDRE.com. ORDRE is a leading B2B e-commerce platform and technology provider that has revolutionized how luxury fashion brands connect with retailers worldwide through virtual showrooms and digital wholesale solutions. Before ORDRE, Lock founded and served as the Creative Director of Australian Fashion Week, transforming it into a globally recognized event that significantly boosted the Australian fashion industry's international profile. He is recognized for his visionary approach to integrating technology with fashion, driving innovation, and fostering new business models within the sector. His work focuses on enhancing efficiency, sustainability, and global reach for fashion businesses.
Simon P Lock's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Established ORDRE.com in 2015, a pioneering B2B online wholesale platform for the luxury fashion industry, utilizing 360-degree view technology and virtual reality to create immersive digital showrooms, connecting designers with a global network of retailers.
Conceptualized and launched Australian Fashion Week (now Afterpay Australian Fashion Week) in 1996, which became a cornerstone event for the Asia-Pacific fashion scene, significantly elevating Australian designers onto the international stage.
Consistently recognized for his contributions to fashion technology and for spearheading initiatives that digitize and modernize the traditional fashion wholesale process, making it more efficient and sustainable.
Authored 'In the Front Row: How Australian Fashion ROCKED the World', a book chronicling his experiences and the rise of Australian fashion through the lens of Australian Fashion Week.
La Trobe University
Secondary, Camberwell Grammar School
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ORDRE is a global B2B e-commerce platform and technology business that provides a pioneering online wholesale solution for the luxury fashion industry. It enables designers and brands to present their collections to retail buyers worldwide through interactive 360-degree virtual showrooms and online ordering systems, aiming to make the wholesale buying process more efficient and sustainable.
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