Shonda Watkins

Vice President, Account Services Manager, Fidelity Bank / Oklahoma Fidelity Bank
Wichita, Kansas,United States
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Who Is Shonda Watkins?

Total Experience36 years
CompanyFidelity Bank / Oklahoma Fidelity Bank
CountryUnited States

Shonda Watkins is a results-oriented Chief Marketing Officer with over 15 years of comprehensive experience in digital strategy, brand management, and integrated marketing communications across B2B and B2C sectors. She possesses a strong track record of developing and executing innovative marketing campaigns that drive brand growth, customer acquisition, and revenue targets. Shonda is adept at leveraging data analytics to inform strategy, optimize campaign performance, and deliver measurable ROI. Passionate about building and leading high-performing teams, she fosters a collaborative environment focused on creativity, continuous improvement, and achieving marketing excellence. Her expertise spans content marketing, SEO/SEM, social media engagement, product marketing, and public relations.

Shonda Watkins LinkedIn pageCompany Website

How Did Shonda Watkins's Career Path Shape Their Journey?

Shonda Watkins's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Fidelity Bank / Oklahoma Fidelity Bank - Vice President, Account Services Manager(2021 to Present)
I am a member of BNI (Power Partners) Wichita Ks - Communications Coordinator(2014 to 2014)
Mid American Credit Union - Banker(1995 to 1998)
Ricon Building - Office Assistant(1993 to 1995)
Garden Plain State Bank - Teller, New Accounts, Bookkeeping(1990 to 1993)

What Are Shonda Watkins's Key Achievements?

Global Brand Revitalization Campaign Lead

Spearheaded a global brand revitalization campaign for a Series C tech startup, resulting in a 40% increase in brand awareness metrics and a 25% uplift in qualified lead generation within 12 months.

Digital Transformation Initiative

Led the digital transformation of marketing operations for a legacy enterprise, implementing a new CRM and marketing automation platform that improved campaign efficiency by 60% and contributed to a 15% year-over-year revenue growth.

Innovator in Content Strategy Award

Received the 'Innovator in Content Strategy' award from the American Marketing Association (AMA) for developing a data-driven content ecosystem that significantly enhanced customer engagement and thought leadership positioning.

Keynote Speaker at MarTech Conference 2023

Delivered a keynote presentation on 'The Future of AI in Personalized Marketing' at the annual MarTech Conference, attended by over 2,000 industry professionals.

What's Shonda Watkins's Educational Background?

No education information available.

Buying Intent Signals for Shonda Watkins

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
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Corporate Finance

Company Overview

Fidelity Bank / Oklahoma Fidelity Bank
Total employees780
HeadquartersWichita
Founded1905

Fidelity Bank is a community bank serving customers in Kansas and Oklahoma. Founded in 1905, it offers a comprehensive range of personal and business banking services, including checking and savings accounts, loans, mortgages, wealth management, and digital banking solutions. The bank emphasizes strong customer relationships and community involvement, aiming to be a trusted financial partner for individuals, families, and businesses in the regions it serves.

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Fidelity Bank / Oklahoma Fidelity Bank Funding Information
Unknown - Total Funding Raised
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