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Sheri Novick is a highly accomplished entrepreneur and business leader, best known as the co-founder and former CEO of eBags.com, a pioneering online retailer of luggage, handbags, and travel accessories. Launching eBags in 1998, she steered the company to become a dominant force in online retail, recognized for its vast product selection, innovative features like customer reviews, and strong customer service. Her strategic vision helped eBags navigate the dot-com boom and bust, ultimately leading to its acquisition by Samsonite in 2017. Sheri's expertise encompasses e-commerce strategy, digital marketing, brand development, supply chain management, and scaling online businesses. Post-eBags, she has leveraged her extensive experience as an Operating Partner at VMG Partners, a private equity firm focused on consumer brands, and serves on the boards of various companies, offering guidance on growth and digital transformation. She is recognized for her leadership in the digital retail space and her contributions to building successful consumer-facing enterprises.
Sheri Novick's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Co-founded eBags in 1998 and, as CEO, grew it from a startup into one of the world's largest online retailers of luggage and travel accessories, achieving over $1.6 billion in lifetime sales before its acquisition by Samsonite.
Pioneered many e-commerce features, including early adoption of customer-generated reviews and detailed product information, significantly influencing online retail best practices.
Recognized with the Ernst & Young Entrepreneur Of The Year award in the Rocky Mountain Region for her outstanding contributions to business and innovation with eBags.
Successfully led eBags through its growth phase and eventual acquisition by Samsonite in 2017, marking a significant achievement for an e-commerce venture founded in the late 90s.
Serves as an Operating Partner at VMG Partners, contributing her deep consumer brand and e-commerce expertise to help grow and scale portfolio companies.
Mercer University - Stetson School of Business and Economics - Year 1988
Georgia State University - Year 1985
University of Georgia - Terry College of Business - Year 1982
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