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Shelly Donovan is a highly accomplished and results-oriented marketing executive with over two decades of experience, primarily focused on product marketing within the technology and SaaS sectors. Currently serving as the Vice President of Product Marketing at Khoros, she is responsible for developing and executing go-to-market strategies, product positioning, messaging, and sales enablement for their suite of customer engagement solutions. Shelly has a strong track record of driving revenue growth, building and leading high-performing teams, and translating complex technical capabilities into compelling value propositions for diverse audiences. Her expertise spans B2B marketing, demand generation, content strategy, and competitive analysis. She is passionate about leveraging technology to enhance customer experiences and foster brand loyalty.
Shelly Donovan's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Successfully led and launched numerous go-to-market strategies for key Khoros platform innovations, significantly contributing to market share expansion and revenue growth in competitive SaaS landscapes.
Instrumental in shaping the product marketing direction for a diverse portfolio of customer engagement tools, resulting in increased adoption rates and enhanced customer lifetime value.
Built, mentored, and scaled a world-class product marketing team, fostering a culture of collaboration, innovation, and continuous improvement that consistently exceeded business objectives.
Acts as a key spokesperson and thought leader for Khoros, effectively communicating the value of digital customer engagement and community platforms at industry events and through various media channels.
Drives strong alignment between product, sales, and marketing teams to ensure cohesive messaging and effective market execution, leading to improved sales pipeline conversion and customer success.
University of Richmond - Year 1990
Virginia Commonwealth University - Year 2000
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Bank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses, and large corporations with a full range of banking, investing, asset management, and other financial and risk management products and services. The company aims to make financial lives better by connecting clients and communities to the resources they need to be successful. It offers services through a network of retail banking centers, ATMs, digital banking platforms, and wealth management advisors across the United States and in select international markets.
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