Shelley Riley

Vice President Marketing, SELCO Community Credit Union
Portland, Oregon,United States
Find Shelley Riley's Email
Find Shelley Riley's Phone

Who Is Shelley Riley?

Total Experience19 years
CompanySELCO Community Credit Union
CountryUnited States

Shelley Riley is a seasoned Product Leader with over 12 years of experience in developing and launching innovative digital products that delight users and drive business growth. She has a strong background in SaaS, mobile applications, and e-commerce platforms, consistently demonstrating an ability to translate complex user needs and market opportunities into clear product strategies and actionable roadmaps. Shelley is passionate about building and mentoring high-performing, cross-functional teams, fostering a culture of collaboration, data-driven decision-making, and continuous improvement. Her expertise spans user research, UX/UI principles, agile methodologies, go-to-market strategy, and product lifecycle management. She thrives in dynamic environments where she can leverage her analytical skills and creative problem-solving abilities to tackle challenging problems.

Shelley Riley LinkedIn pageCompany Website

How Did Shelley Riley's Career Path Shape Their Journey?

Shelley Riley's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

SELCO Community Credit Union - Vice President Marketing(2022 to Present)
Wells Fargo - Senior Marketing Consultant(2019 to 2021)
Union Bank - Director, Consumer Credit Marketing Strategy(2015 to 2018)
Bank of America - Strategic Marketing Executive; Home Loans, Auto, HELOC, Credit Card(2012 to 2015)
Ally Financial Inc. - Home Lending Marketing Director(2009 to 2012)

What Are Shelley Riley's Key Achievements?

Led 'SynergyFlow' Platform Launch

Spearheaded the end-to-end development and successful launch of 'SynergyFlow,' a B2B workflow automation SaaS platform. Achieved 200% of initial user adoption targets within the first year and secured three major enterprise clients, contributing to a 15% uplift in annual recurring revenue for the division.

Mobile App Redesign & Engagement Growth

Championed a complete redesign of the flagship consumer mobile application, resulting in a 40% increase in daily active users (DAU) and a 25% improvement in user engagement metrics (e.g., session duration, feature adoption) within six months post-launch. Received the 'User-Centric Innovation Award' for this initiative.

Cross-Functional Team Leadership Excellence

Successfully built and scaled a product team from 3 to 15 members, including product managers, UX designers, and market analysts. Implemented agile best practices that improved development velocity by 30% and significantly enhanced team morale and inter-departmental collaboration.

Keynote Speaker at 'ProductCon Global 2023'

Invited as a keynote speaker to 'ProductCon Global 2023,' where she presented on 'The Future of AI-Driven Product Personalization' to an audience of over 2,000 product professionals, receiving highly positive feedback.

What's Shelley Riley's Educational Background?

Bachelor of Arts (B.A.), Double major, Marketing and Management

University of Oregon

Buying Intent Signals for Shelley Riley

Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

SELCO Community Credit Union
Total employees680
HeadquartersSpringfield
Founded1936

SELCO Community Credit Union is a member-owned, not-for-profit financial cooperative headquartered in Springfield, Oregon. Founded in 1936, SELCO serves communities throughout Oregon by providing a full range of financial products and services, including personal and business banking, loans (mortgage, auto, personal), investments, and insurance. As a credit union, its focus is on serving its members and reinvesting in the local communities rather than maximizing shareholder profit. They emphasize financial education and community involvement.

Company Website
SELCO Community Credit Union Funding Information
Unknown - Total Funding Raised
Not Applicable - Most recent funding amount
Not Applicable - Number of funding rounds
Not Applicable - Latest funding round
Lead Investors:
Member-owned cooperative

Highperformr's free tools for company research

Find contact info

Get verified emails, phone numbers, and LinkedIn profile details

Find similar contacts

Discover contacts with similar roles, seniority, or companies

Perform deep contact research

Uncover insights like skills, work history, social links, and more

Discover, research and enrich contacts with Highperformr — Smarter, Faster

Explore contacts in-depth — from verified emails and phone numbers to LinkedIn activity, job changes, and more — all in one powerful view.

Highperformr AI helps you surface the right people and enrich your CRM with live, accurate contact insights so your teams can connect faster and close smarter.

  • Track signals like job change, promotion, and LinkedIn activity
  • Enrich contacts with verified email, phone, and social data instantly
  • Automate enrichment and updates with powerful workflows
  • Sync enriched contact info directly into your CRM and tools

Thousands of contacts — including decision-makers, influencers, and ICP matches — are just a search away.

Intent Signals

Buyer intent signals

CRM Enrichment

Contact Enrichment

Workflows and tasks

Workflows and tasks

Integrations

Integrations

Thousands of companies, including, are just a search away.