Shelley Riley
Portland, Oregon,United States
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Find Shelley Riley's PhoneWho Is Shelley Riley?
Shelley Riley is a seasoned Product Leader with over 12 years of experience in developing and launching innovative digital products that delight users and drive business growth. She has a strong background in SaaS, mobile applications, and e-commerce platforms, consistently demonstrating an ability to translate complex user needs and market opportunities into clear product strategies and actionable roadmaps. Shelley is passionate about building and mentoring high-performing, cross-functional teams, fostering a culture of collaboration, data-driven decision-making, and continuous improvement. Her expertise spans user research, UX/UI principles, agile methodologies, go-to-market strategy, and product lifecycle management. She thrives in dynamic environments where she can leverage her analytical skills and creative problem-solving abilities to tackle challenging problems.
How Did Shelley Riley's Career Path Shape Their Journey?
Shelley Riley's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
What Are Shelley Riley's Key Achievements?
Led 'SynergyFlow' Platform Launch
Spearheaded the end-to-end development and successful launch of 'SynergyFlow,' a B2B workflow automation SaaS platform. Achieved 200% of initial user adoption targets within the first year and secured three major enterprise clients, contributing to a 15% uplift in annual recurring revenue for the division.
Mobile App Redesign & Engagement Growth
Championed a complete redesign of the flagship consumer mobile application, resulting in a 40% increase in daily active users (DAU) and a 25% improvement in user engagement metrics (e.g., session duration, feature adoption) within six months post-launch. Received the 'User-Centric Innovation Award' for this initiative.
Cross-Functional Team Leadership Excellence
Successfully built and scaled a product team from 3 to 15 members, including product managers, UX designers, and market analysts. Implemented agile best practices that improved development velocity by 30% and significantly enhanced team morale and inter-departmental collaboration.
Keynote Speaker at 'ProductCon Global 2023'
Invited as a keynote speaker to 'ProductCon Global 2023,' where she presented on 'The Future of AI-Driven Product Personalization' to an audience of over 2,000 product professionals, receiving highly positive feedback.
What's Shelley Riley's Educational Background?
Bachelor of Arts (B.A.), Double major, Marketing and Management
University of Oregon
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Company Overview
SELCO Community Credit UnionSELCO Community Credit Union is a member-owned, not-for-profit financial cooperative headquartered in Springfield, Oregon. Founded in 1936, SELCO serves communities throughout Oregon by providing a full range of financial products and services, including personal and business banking, loans (mortgage, auto, personal), investments, and insurance. As a credit union, its focus is on serving its members and reinvesting in the local communities rather than maximizing shareholder profit. They emphasize financial education and community involvement.
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