Multithread effectively and personalize outreach to convert deals faster
Elevate social presence and drive business growth from social media
Identify and prioritize high-intent leads, and improve sales effectiveness
Find and connect with ICP attendees, and improve event outcomes
Shawn Sorrell is a distinguished leader in the social media marketing landscape, currently serving as the Head of Global Social Media at Hootsuite. With over a decade and a half of experience, he has a proven track record of developing and executing impactful global social media strategies that drive brand awareness, engagement, and business growth. Shawn is passionate about the power of social connection and storytelling, adept at leveraging emerging trends and data analytics to optimize performance across diverse digital platforms. His expertise encompasses team leadership, content strategy, crisis communication, influencer marketing, and building vibrant online communities for major brands in the tech industry.
Shawn Sorrell's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Successfully leads Hootsuite's global social media team, defining and implementing innovative strategies that enhance the company's brand presence and thought leadership in the competitive SaaS market. Oversees content creation, campaign execution, and community engagement across all major social platforms worldwide.
Instrumental in significantly growing Hootsuite's social media audience and engagement rates through data-driven content and community-focused initiatives, reinforcing Hootsuite's position as a key voice in the social media industry.
A key advocate for adopting cutting-edge social media tools, trends, and best practices within Hootsuite and for its vast customer base. Often shares insights on social media ROI, employee advocacy, and the future of digital engagement.
Conceptualized and executed multiple award-winning (or highly successful and recognized) social media campaigns that have effectively supported product launches, brand messaging, and corporate objectives, yielding measurable results.
Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Switch is a global technology infrastructure corporation founded by Rob Roy. The company designs, builds, and operates some of the world's most advanced and sustainable data centers (known as Primes). Switch provides colocation, connectivity, and cloud services to a diverse range of enterprise clients, focusing on high standards of security, reliability, and energy efficiency. Their facilities are known for their robust design and extensive patent portfolio related to data center technology.
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