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Shashank Mehta is the founder and CEO of 'The Whole Truth Foods', a prominent clean-label food brand in India. An alumnus of IIM Lucknow, he began his career at Unilever, where he spent over a decade in various brand management roles, eventually becoming the Country Manager for Central America. His entrepreneurial journey was sparked by a personal health transformation, where he lost significant weight and realized the misleading nature of food marketing. This led him to establish The Whole Truth Foods in 2019 with a mission to bring 100% transparency to food labels. Shashank is a vocal advocate for honest advertising and consumer education, frequently using platforms like LinkedIn to demystify food science and share the unfiltered realities of building a purpose-driven business.
Shashank Mehta's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Established and scaled a pioneering clean-label food brand in India, challenging industry norms by offering products with fully transparent and natural ingredients, and building a strong community around food awareness.
Recognized as a LinkedIn Top Voice for his influential content on entrepreneurship, marketing, and the food industry, where he candidly shares his company's journey and advocates for consumer transparency.
Successfully raised multiple rounds of funding for The Whole Truth Foods from marquee investors, including Sequoia Capital India, validating the brand's disruptive vision and strong growth potential in the health food market.
Built a successful 12-year career at the global consumer goods giant Unilever, rising from a management trainee to a leadership position as a Country Manager, gaining deep expertise in brand building and international business management.
Indian Institute of Management, Lucknow - Year 2007
Guru Gobind Singh Indraprastha University - Year 2003
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The Whole Truth Foods is an Indian clean-label food brand dedicated to rebuilding consumer trust in the food industry. Founded on the principle of 100% transparency, the company lists every single ingredient upfront, ensuring there are no hidden sugars, artificial flavors, or preservatives. Starting with protein bars, they have expanded their product line to include muesli, nut butters, and other healthy snacks, all designed to be as nutritious as they are delicious. Their core mission is to educate consumers about what they eat, empowering them to make healthier choices through honest and simple ingredient declarations.
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