Shana Hale

VP, Global Creative, The Trade Desk
Brooklyn, New York,United States
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Who Is Shana Hale?

Total Experience26 years
CompanyThe Trade Desk
CountryUnited States

Shana Hale is a results-oriented and strategic Chief Marketing Officer with over two decades of experience in driving growth, building strong brands, and leading high-performing marketing teams across various industries including technology, SaaS, and consumer goods. She is recognized for her expertise in digital marketing, go-to-market strategy, product marketing, demand generation, and data-driven decision-making. Shana is passionate about leveraging innovative marketing approaches to connect with customers, enhance brand loyalty, and achieve significant business objectives. She is known for her collaborative leadership style and her ability to inspire teams to deliver exceptional results.

Shana Hale LinkedIn pageCompany Website

How Did Shana Hale's Career Path Shape Their Journey?

Shana Hale's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

The Trade Desk - VP, Global Creative(2025 to Present)
Chief - Chief Member(2021 to Present)
Meredith Corporation - Creative Director, Better Homes and Gardens(2014 to 2015)
CBRE - Designer(2006 to 2007)
Eats Magazine - Designer and Photographer(2005 to 2007)
Cynergy Data - Designer(2005 to 2006)
Conde Nast - Design Intern(2005 to 2005)
NBCUniversal, Inc. - Design Intern at The Jane Pauley Show(2004 to 2004)

What Are Shana Hale's Key Achievements?

Global Brand Revitalization and Market Expansion

Led a comprehensive global brand revitalization initiative that resulted in a 30% increase in brand recognition and successfully launched products into three new international markets, exceeding revenue targets by 25% in the first year.

Digital Transformation Leadership

Spearheaded a digital transformation of marketing operations, implementing a new marketing automation platform and CRM integration that improved lead generation efficiency by 40% and MQL to SQL conversion rates by 15%.

Award-Winning Marketing Campaign

Conceived and executed an award-winning multi-channel marketing campaign that increased customer engagement by 50% and directly contributed to a 20% uplift in annual recurring revenue (ARR).

Development of High-Performing Marketing Team

Built and mentored a diverse, high-performing marketing team of over 50 professionals, fostering a culture of innovation, collaboration, and continuous learning, leading to industry-low attrition rates.

What's Shana Hale's Educational Background?

Bachelor of Fine Arts, Photography and Imaging

New York University - Year 2001

Certificate in Management Essentials

Harvard Business School Online - Year 2019

Buying Intent Signals for Shana Hale

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Notable news
Hiring actively
Corporate Finance
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Corporate Finance

Company Overview

The Trade Desk
Total employees3178
HeadquartersVentura
Founded2009

The Trade Desk is a global technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize data-driven digital advertising campaigns across various ad formats and channels, including display, video, audio, native, and social, on a multitude of devices such as computers, mobile devices, and connected TV. They provide advertisers and agencies with the tools to reach targeted audiences and measure campaign performance effectively.

Company Website
The Trade Desk Stock Information
The Trade Desk, Inc. is listed on the NASDAQ under the ticker symbol TTD. The company went public on September 21, 2016

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