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Shallu Behar-Sheehan is a highly accomplished and results-oriented Chief Marketing Officer with extensive global experience, primarily in the B2B technology and SaaS sectors. She is recognized for her strategic acumen in driving business growth, building powerful global brands, fostering customer advocacy, and leading high-performing, diverse marketing teams. Her expertise spans demand generation, digital transformation, go-to-market strategy, and leveraging data analytics for impactful marketing campaigns. She is currently the CMO at TruRating, focusing on revolutionizing how businesses understand customer sentiment.
Shallu Behar-Sheehan FCIM's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Awarded Fellowship by the Chartered Institute of Marketing, a prestigious recognition for senior marketers demonstrating exceptional expertise, strategic impact, and significant contribution to the marketing profession.
Leads global marketing strategy and execution for TruRating, a customer experience and analytics company, focusing on brand growth, market expansion, and customer acquisition in the retail and hospitality sectors.
Recognized in Campaign Asia-Pacific's 'Women to Watch' list (e.g., 2017, verify specific year if possible), celebrating her outstanding leadership, innovation, and influence in the marketing and communications industry in the APAC region.
Held significant marketing leadership roles at multinational corporations including F5 Networks (as Head of Marketing, APJC) and Cisco (various senior marketing management roles), driving regional and global marketing initiatives and achieving substantial business outcomes.
Frequently invited to speak at industry events and conferences on topics such as marketing leadership, digital transformation, customer experience, and diversity & inclusion in the tech industry.
MIT Sloan School of Management - Year 2023
Cambridge Judge Business School - Year 2024
MiniMBA - Year 2020
MiniMBA - Year 2019
Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
1ServCo, a Cennox Company, is a nationwide field services organization specializing in the installation, maintenance, and repair of a wide range of banking and retail technology. This includes ATMs, smart safes, ITMs, kiosks, retail POS systems, and digital signage. They aim to provide comprehensive technical support and project management solutions to their clients across the United States.
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