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Shaina Pirela is an accomplished Senior Director of Engineering at Condé Nast, based in New York. With a robust background in full-stack development and a strategic focus on growth engineering, she leads multiple engineering teams dedicated to enhancing user engagement, optimizing conversion funnels, and driving experimentation across Condé Nast's diverse portfolio of digital brands. Shaina is recognized for her technical leadership, her ability to scale teams and systems effectively, and her commitment to fostering inclusive, high-performing engineering cultures. She is passionate about leveraging technology to solve complex business problems and is an advocate for mentorship and diversity within the tech industry.
Shaina Pirela's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Promoted to lead and scale multiple engineering teams, focusing on growth, experimentation, and core user experiences across major digital properties. Responsible for technical strategy, talent development, and cross-functional collaboration.
Spearheaded numerous A/B testing and personalization projects that significantly improved user acquisition, engagement, and retention metrics for globally recognized media brands.
Actively involved in mentoring engineers and promoting best practices in software development, contributing to a culture of continuous learning and innovation within her organization and the broader tech community.
Shared insights on engineering leadership, growth strategies, and career development at various tech conferences and meetups, contributing to industry knowledge sharing.
Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
PetSmart is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. The company provides a broad range of competitively priced pet food and products, as well as services including pet grooming, pet training, Doggie Day Camp, and pet adoption services through its in-store adoption programs and PetSmart Charities. Many stores also feature Banfield Pet Hospitals, offering comprehensive veterinary care, which makes it a one-stop-shop for many pet parents seeking convenience and quality for their beloved animals.
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