Shafie Shamsuddin
Jakarta Metropolitan Area,Indonesia
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Shafie Shamsuddin is a highly respected and seasoned leader in the Malaysian retail industry, with over three decades of extensive experience. He currently serves as the Managing Director and Chief Executive Officer of AEON CO. (M) BHD. and AEON BiG (M) SDN. BHD., positions he has held since January 1, 2020. Prior to his current role, he was notably the first Malaysian CEO of Tesco Stores (Malaysia) Sdn Bhd from 2001 to 2010, where he was instrumental in establishing and expanding the hypermarket's footprint in the country. His career also includes significant tenures at Carrefour Malaysia and Singapore, where he held various key positions including Chief Operating Officer, honing his expertise in operations, merchandising, and strategic business development. Shafie is known for his visionary leadership, customer-centric approach, and his ability to drive growth and transformation in competitive retail environments. He is recognized for his deep understanding of the Malaysian consumer market and his commitment to sustainable business practices.
Professional Summary
Shafie Shamsuddin's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Leadership at AEON Group Malaysia
Appointed as Managing Director and CEO of both AEON CO. (M) BHD. and AEON BiG (M) SDN. BHD. in 2020, tasked with steering the retail giants through evolving market dynamics, focusing on digitalization, customer experience, and operational efficiency.
Pioneering CEO of Tesco Malaysia
Served as the first Malaysian Chief Executive Officer of Tesco Stores (Malaysia) Sdn Bhd (2001-2010), successfully leading the company's significant expansion and market penetration in Malaysia, establishing it as a major retail player.
Retail Turnaround and Growth Expertise
Demonstrated ability to lead retail organizations through periods of change and growth, implementing strategies that enhance market share, profitability, and brand reputation across different retail formats including hypermarkets and department stores.
Extensive Experience in Hypermarket Operations
Gained comprehensive experience in hypermarket operations and management through various senior roles at Carrefour in Malaysia and Singapore, including Chief Operating Officer, contributing to their operational excellence and expansion efforts.
Educational Background
Bachelor Merits, Business Studies
Nanyang Technological University Singapore - Year 1992
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Company Overview
PT Suri Nusantara JayaPT Suri Nusantara Jaya is a prominent Indonesian company established in 1998, specializing in the integrated cattle and meat industry. They are a major player in feedlot operations, modern abattoirs, meat processing, and the distribution of high-quality fresh beef, frozen beef, and processed meat products. The company serves a diverse clientele including traditional markets, modern retail chains, hotels, restaurants, catering services, and industrial food producers across Indonesia, emphasizing quality, hygiene, and halal compliance in its operations.
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