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Shaff Kassam is a distinguished engineering leader with over 15 years of experience in building and scaling high-performing engineering teams and delivering innovative software products, particularly in the SaaS and mobile technology sectors. Currently serving as the VP of Engineering at Attentive, he plays a pivotal role in driving the company's technological strategy and execution for its AI-powered conversational commerce platform. Shaff is known for his expertise in software architecture, agile methodologies, product development, and fostering a culture of innovation and collaboration. He has a strong track record of leading teams to develop scalable and robust solutions that address complex business challenges and enhance user experiences. His career has seen him contribute to significant growth and technological advancements in the companies he has worked with, focusing on areas like mobile-first strategies, AI integration, and large-scale system design.
Shaff Kassam's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Leads and scales multiple engineering teams at Attentive, a leader in conversational commerce, overseeing the development and enhancement of their core AI-powered messaging platform used by thousands of brands.
Instrumental in advancing Attentive's AI capabilities, focusing on personalization, natural language processing, and machine learning to improve customer engagement and conversion rates for clients.
Successfully scaled engineering organizations through periods of rapid growth, implementing best practices for hiring, onboarding, and developing engineering talent to build resilient and efficient teams.
Throughout his career, has demonstrated strong leadership in the development and launch of successful mobile-first products and SaaS platforms, contributing significantly to product strategy and market success.
Staffordshire Polytechnic
Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Toshiba Global Commerce Solutions is a global market share leader in retail store technology and the retail industry's first choice for integrated in-store solutions. The company provides a comprehensive portfolio of hardware, software, and services that help retailers deliver engaging and efficient customer experiences. From point-of-sale (POS) systems and self-checkout solutions to advanced data analytics and cloud-based services, Toshiba empowers retailers to optimize operations, enhance shopper engagement, and drive growth in a rapidly evolving retail landscape. They focus on enabling retailers to create frictionless shopping journeys for their customers.
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