Setu Ahuja

Deputy Vice President, AU SMALL FINANCE BANK
Mumbai, Maharashtra,India
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Who Is Setu Ahuja?

Total Experience10 years
CompanyAU SMALL FINANCE BANK
CountryIndia

Setu Ahuja is a seasoned product leader with over 18 years of extensive experience in building and scaling innovative digital products across diverse markets, including Southeast Asia, India, and the US. He is known for his strategic thinking, user-centric approach, and ability to lead high-performing, cross-functional teams to deliver impactful solutions. Setu has a strong background in product management, market expansion, P&L management, and leveraging data to drive growth and enhance user engagement in sectors like e-commerce, fintech, and consumer technology. He is passionate about mentoring product talent and fostering a culture of innovation.

How Did Setu Ahuja's Career Path Shape Their Journey?

Setu Ahuja's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

AU SMALL FINANCE BANK - Deputy Vice President(2024 to Present)
Northern Arc Capital - Senior Associate(2020 to 2022)
CRISIL Limited - Rating Analyst(2016 to 2020)
Enactus Jamia Millia Islamia - Co-founder & President(2015 to 2016)
Contangrow - Co-Founder(2014 to 2015)

What Are Setu Ahuja's Key Achievements?

Product Leadership & Scalable Growth at Gojek

Played a pivotal role in scaling various product verticals at Gojek, contributing significantly to its growth into a super-app. Led initiatives that enhanced user experience and drove substantial increases in user acquisition and retention across multiple markets.

Strategic Product Development at Meta (Facebook)

Contributed to key product strategies and development for Facebook's global user base, focusing on initiatives that improved engagement and monetization. Worked on complex projects requiring deep understanding of user behavior and market dynamics.

Founding & Scaling Product Teams

Successfully built and mentored high-performing product management teams from the ground up in various organizations, fostering a culture of innovation, collaboration, and customer obsession, leading to improved product delivery velocity and quality.

E-commerce and Marketplace Innovation

Led the development and launch of innovative features and platforms in the e-commerce and marketplace domains, significantly improving conversion rates and customer lifetime value for leading tech companies.

Thought Leadership & Community Contribution

Actively contributes to the product management community through speaking engagements, mentorship programs, and insightful articles, sharing expertise on product strategy, leadership, and building impactful products.

What's Setu Ahuja's Educational Background?

Postgraduate , Finance, General

SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

Bachelor's Degree, Bachelor of Business Studies

Jamia Millia Islamia

Diploma in Banking & Finance

Indian Institute of Banking and Finance

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Notable news
Hiring actively
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Company Overview

AU SMALL FINANCE BANK
Total employees28904
HeadquartersJaipur
Founded1996

AU Small Finance Bank Limited is an Indian scheduled commercial bank that was founded as vehicle finance company AU Financiers (India) Ltd in 1996 and converted to a small finance bank on April 19, 2017. The bank provides a comprehensive range of banking and financial services, including savings and current accounts, term deposits, debit cards, retail loans (like vehicle loans, home loans, personal loans), MSME loans, agri-SME loans, and third-party products like insurance and mutual funds. It focuses on serving the unbanked and underbanked customer segments in rural and semi-urban areas, alongside urban customers, with a strong emphasis on digital banking solutions and customer-centric services.

AU SMALL FINANCE BANK Stock Information
AU SMALL FINANCE BANK, Inc. is listed on the National Stock Exchange of India under the ticker symbol AUBANK. The company went public on July 10, 2017

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