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Serge Ajamian is a seasoned entrepreneur and executive, widely recognized as the Founder and CEO of Icon Source. Icon Source is a prominent digital marketplace that connects athletes with brands for Name, Image, and Likeness (NIL) endorsement opportunities. With a strong background in technology, sports marketing, and business development, Serge has successfully positioned Icon Source at the forefront of the rapidly evolving NIL landscape. He is passionate about empowering athletes to capitalize on their personal brands and has been instrumental in developing innovative solutions to streamline the endorsement process for both athletes and businesses. His leadership has guided Icon Source through significant growth, making it a key platform for collegiate and professional athletes seeking to monetize their influence.
Serge Ajamian's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Successfully conceptualized, launched, and scaled Icon Source, establishing it as a leading platform in the Name, Image, and Likeness (NIL) industry, facilitating thousands of deals between athletes and brands.
Pioneered a technology-driven solution to simplify and democratize access to endorsement opportunities for athletes, significantly impacting how athletes engage with brands in the post-NIL era.
Frequently speaks and contributes to discussions on the future of sports marketing, athlete branding, and the impact of technology on the sports industry, recognized for his insights into NIL.
Stanford University - Year 2017
Concordia University - Year 2002
Donghua University
International College
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Centauri Digital Assets is an FCA registered cryptoasset business providing secure, compliant, and transparent institutional-grade digital asset solutions. They offer Over-The-Counter (OTC) trading, secure custody, and asset management services, aiming to bridge traditional finance with the evolving digital asset ecosystem for institutional clients and high-net-worth individuals. Their focus is on providing robust infrastructure and expertise in the digital asset space.
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