Serge Ajamian

Founder & CEO, Centauri Digital Assets
Dubai,United Arab Emirates
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Who Is Serge Ajamian?

Total Experience34 years
CompanyCentauri Digital Assets
CountryUnited Arab Emirates

Serge Ajamian is a seasoned entrepreneur and executive, widely recognized as the Founder and CEO of Icon Source. Icon Source is a prominent digital marketplace that connects athletes with brands for Name, Image, and Likeness (NIL) endorsement opportunities. With a strong background in technology, sports marketing, and business development, Serge has successfully positioned Icon Source at the forefront of the rapidly evolving NIL landscape. He is passionate about empowering athletes to capitalize on their personal brands and has been instrumental in developing innovative solutions to streamline the endorsement process for both athletes and businesses. His leadership has guided Icon Source through significant growth, making it a key platform for collegiate and professional athletes seeking to monetize their influence.

How Did Serge Ajamian's Career Path Shape Their Journey?

Serge Ajamian's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Centauri Digital Assets - Founder & CEO(2021 to Present)
OrdinalsBot - Investor | Advisor (2024 to Present)
OffChain Global - Co-Founder(2020 to Present)
Sidus Games - Investor | Strategic Advisor(2020 to Present)
SupraOracles - Investor(2022 to Present)
Myria - Investor | Advisor(2022 to Present)
Aleph Zero - Investor | Advisor(2021 to Present)
MetaMetaverse - Strategic Advisor | Investor (2021 to Present)
Sheesha Finance - Investor | Advisor(2022 to Present)
Katana Inu - Advisor(2022 to Present)

What Are Serge Ajamian's Key Achievements?

Founder & CEO of Icon Source

Successfully conceptualized, launched, and scaled Icon Source, establishing it as a leading platform in the Name, Image, and Likeness (NIL) industry, facilitating thousands of deals between athletes and brands.

Innovator in Athlete Monetization

Pioneered a technology-driven solution to simplify and democratize access to endorsement opportunities for athletes, significantly impacting how athletes engage with brands in the post-NIL era.

Thought Leader in Sports Technology

Frequently speaks and contributes to discussions on the future of sports marketing, athlete branding, and the impact of technology on the sports industry, recognized for his insights into NIL.

What's Serge Ajamian's Educational Background?

Class of 2018, Rock Center for Corporate Governance

Stanford University - Year 2017

Bachelor, Economics, Political Science, Business Administration

Concordia University - Year 2002

Bachelor's degree, Chinese

Donghua University

Degree Program

International College

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Notable news
Hiring actively
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Company Overview

Centauri Digital Assets
Total employees18
HeadquartersLondon
Founded2021

Centauri Digital Assets is an FCA registered cryptoasset business providing secure, compliant, and transparent institutional-grade digital asset solutions. They offer Over-The-Counter (OTC) trading, secure custody, and asset management services, aiming to bridge traditional finance with the evolving digital asset ecosystem for institutional clients and high-net-worth individuals. Their focus is on providing robust infrastructure and expertise in the digital asset space.

Centauri Digital Assets Funding Information
not applicable - Total Funding Raised
not applicable - Most recent funding amount
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not applicable - Latest funding round
Lead Investors:
Information not publicly available

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