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Elena Valerio is the visionary Founder and Chief Creative Officer of SELVAGGIO COSMETICS. With over two decades of experience in botanical research and luxury cosmetic formulation, Elena's passion lies in harnessing the untamed power of Italy's diverse flora. Her journey began in her family's apothecary in the Tuscan countryside, where she learned ancient herbal traditions. This deep-rooted knowledge, combined with a formal education in cosmetic science, inspired her to create SELVAGGIO – a brand that harmonizes nature's raw beauty with sophisticated, effective skincare. Elena meticulously sources rare, wild-harvested ingredients, ensuring ethical practices and sustainability are at the core of every product. She believes in 'conscious luxury,' where indulgence and environmental responsibility coexist, offering a unique, sensorial experience that connects users back to nature.
SELVAGGIO COSMETICS's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Successfully launched and established SELVAGGIO COSMETICS as a pioneering brand in the natural luxury beauty sector, recognized for its innovative use of wild-harvested Italian botanicals.
Developed a proprietary 'Bio-Active Wild Complex' using sustainably sourced ingredients, which became the cornerstone of SELVAGGIO's award-winning anti-aging line.
Awarded for outstanding commitment to sustainable sourcing, ethical production, and environmental stewardship in the cosmetics industry in 2022.
Spearheaded the successful expansion of SELVAGGIO COSMETICS into key international markets, including North America and East Asia, while maintaining brand integrity and a commitment to artisanal quality.
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Sally Beauty Holdings, Inc. is an international specialty retailer and distributor of professional beauty supplies with operations primarily in North America and Europe. Through the Sally Beauty Supply and Beauty Systems Group businesses, the Company sells and distributes through over 4,000 stores, including franchise locations, and has one of the largest e-commerce platforms in the beauty industry. Sally Beauty Supply stores offer up to 7,000 products for hair color, hair care, skin care, and nails through proprietary brands such as Ion, Generic Value Products, Beyond the Zone and Silk Elements as well as professional lines such as Wella, Clairol, OPI, Conair and Hot Shot Tools. Beauty Systems Group stores, branded as CosmoProf or Armstrong McCall stores, along with its outside sales consultants, sell up to 10,000 professionally branded products including Paul Mitchell, Wella, Matrix, Schwarzkopf, Kenra, Goldwell, Joico and Olaplex, targeted exclusively for professional and salon use and resale to their customers.
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