Scott Frankie
Mahomet, Illinois,United States
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Scott Frankie is a seasoned technology executive and marketing leader with over 18 years of experience in driving growth for B2B SaaS companies. He specializes in developing and executing go-to-market strategies, demand generation, brand building, and product marketing. Scott has a strong track record of building and mentoring high-performing marketing teams, fostering a culture of innovation and data-driven decision-making. He is passionate about leveraging technology to solve complex business problems and enhancing customer experiences. Throughout his career, Scott has been instrumental in scaling businesses, from startups to established enterprises, by aligning marketing initiatives with overall company objectives and revenue goals.
How Did Scott Frankie's Career Path Shape Their Journey?
Scott Frankie's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
What Are Scott Frankie's Key Achievements?
Scaled Revenue Growth
Led marketing initiatives that directly contributed to a 150% increase in Annual Recurring Revenue (ARR) over a three-year period at a previous SaaS venture.
Successful Product Launch
Orchestrated the go-to-market strategy for three major product releases, exceeding initial adoption and revenue targets by an average of 40% within the first six months.
Team Leadership and Expansion
Grew and mentored a marketing department from 5 to over 25 professionals, significantly enhancing team capabilities in digital marketing, content creation, and market analytics.
Industry Recognition for Marketing Campaigns
Developed and executed an award-winning digital marketing campaign that increased brand visibility by 70% and generated a 5x return on investment.
What's Scott Frankie's Educational Background?
Master's degree
Illinois State University - Year 2008
Bachelor of Arts (BA), Marketing
Millikin University - Year 2004
Buying Intent Signals for Scott Frankie
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Company Overview
BSN SPORTSBSN SPORTS is the largest distributor of team sports apparel and equipment in the United States. They partner with schools, colleges, leagues, and community recreation programs to provide a comprehensive range of products from leading brands like Nike, Under Armour, and Wilson. BSN SPORTS aims to simplify the purchasing process for coaches and athletic directors by offering customized online stores, dedicated sales representatives, and a wide selection of customizable uniforms, spirit wear, and sporting goods.
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