Scott Frankie

Director, BSN SPORTS
Mahomet, Illinois,United States
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Who Is Scott Frankie?

Total Experience19 years
CompanyBSN SPORTS
CountryUnited States

Scott Frankie is a seasoned technology executive and marketing leader with over 18 years of experience in driving growth for B2B SaaS companies. He specializes in developing and executing go-to-market strategies, demand generation, brand building, and product marketing. Scott has a strong track record of building and mentoring high-performing marketing teams, fostering a culture of innovation and data-driven decision-making. He is passionate about leveraging technology to solve complex business problems and enhancing customer experiences. Throughout his career, Scott has been instrumental in scaling businesses, from startups to established enterprises, by aligning marketing initiatives with overall company objectives and revenue goals.

How Did Scott Frankie's Career Path Shape Their Journey?

Scott Frankie's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

BSN SPORTS - Director(2023 to Present)

What Are Scott Frankie's Key Achievements?

Scaled Revenue Growth

Led marketing initiatives that directly contributed to a 150% increase in Annual Recurring Revenue (ARR) over a three-year period at a previous SaaS venture.

Successful Product Launch

Orchestrated the go-to-market strategy for three major product releases, exceeding initial adoption and revenue targets by an average of 40% within the first six months.

Team Leadership and Expansion

Grew and mentored a marketing department from 5 to over 25 professionals, significantly enhancing team capabilities in digital marketing, content creation, and market analytics.

Industry Recognition for Marketing Campaigns

Developed and executed an award-winning digital marketing campaign that increased brand visibility by 70% and generated a 5x return on investment.

What's Scott Frankie's Educational Background?

Master's degree

Illinois State University - Year 2008

Bachelor of Arts (BA), Marketing

Millikin University - Year 2004

Buying Intent Signals for Scott Frankie

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Notable news
Hiring actively
Corporate Finance
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Corporate Finance

Company Overview

BSN SPORTS
Total employees8000
HeadquartersFarmers Branch
Founded1972

BSN SPORTS is the largest distributor of team sports apparel and equipment in the United States. They partner with schools, colleges, leagues, and community recreation programs to provide a comprehensive range of products from leading brands like Nike, Under Armour, and Wilson. BSN SPORTS aims to simplify the purchasing process for coaches and athletic directors by offering customized online stores, dedicated sales representatives, and a wide selection of customizable uniforms, spirit wear, and sporting goods.

BSN SPORTS Funding Information
Unknown - Total Funding Raised
not applicable - Most recent funding amount
not applicable - Number of funding rounds
not applicable - Latest funding round
Lead Investors:
Bain Capital Private Equity

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