Sasha Rogers

Lead Technical Account Management Director, The Trade Desk
New York, New York,United States
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Who Is Sasha Rogers?

Total Experience14 years
CompanyThe Trade Desk
CountryUnited States

Sasha Rogers is a highly accomplished Senior Software Engineer with over 12 years of dedicated experience in developing scalable cloud-based solutions and leading high-performing engineering teams. Currently based in Austin, Texas, Sasha has a strong background in full-stack development, with particular expertise in microservices architecture, DevOps practices, and Agile methodologies. She is passionate about leveraging cutting-edge technologies to solve complex business problems and is committed to fostering a collaborative and innovative engineering culture. Sasha is known for her analytical skills, her ability to mentor junior developers, and her proactive approach to continuous improvement and learning.

How Did Sasha Rogers's Career Path Shape Their Journey?

Sasha Rogers's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

The Trade Desk - Lead Technical Account Management Director(2024 to Present)
SuperAwesome - Global Ad Ops Lead(2022 to 2024)
Kargo - Senior Director, Technical Operations(2018 to 2022)
Consultant / Freelance - Ad Operations & Strategy Consultant/Freelance(2015 to 2016)
Rdio - Head of Global Advertising Operations(2014 to 2015)
Undertone - Publisher Certification Lead(2013 to 2014)
Warner Bros. Entertainment Group of Companies - Ad Operations Sr. Campaign Mgr(2012 to 2013)
Blip Networks - Revenue Operations Manager(2012 to 2012)
Meebo (Acquired by Google) - Ad Ops Manager(2011 to 2012)
NPR - National Public Media - Digital Ad Ops Manager - PBS(2010 to 2011)

What Are Sasha Rogers's Key Achievements?

Lead Developer on 'Project Nova'

Successfully led a team of 8 engineers in the development and deployment of 'Project Nova,' a mission-critical SaaS platform, delivering it 15% ahead of schedule and 10% under budget. The platform now serves over 50,000 active users daily.

Cloud Infrastructure Optimization

Re-architected and optimized the cloud infrastructure for a legacy application, resulting in a 40% reduction in operational costs and a 25% improvement in application performance and reliability.

Innovation Award for Internal Tools

Received the company's annual 'Innovation Award' for designing and implementing an internal developer productivity toolset that increased team deployment frequency by 30%.

Mentorship Program Lead

Established and led a company-wide mentorship program for junior engineers, significantly improving employee retention and skill development within the engineering department.

What's Sasha Rogers's Educational Background?

BSc in Applied Social Science, Anthropology

University of Southampton - Year 2001

Degree Program

Christ College Brecon, Wales

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Notable news
Hiring actively
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Company Overview

The Trade Desk
Total employees3032
HeadquartersVentura
Founded2009

The Trade Desk is a global technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize data-driven digital advertising campaigns across various ad formats and devices, including connected TV, mobile, video, audio, display, and native. They provide advertisers and agencies with access to a transparent marketplace for ad inventory, enabling them to reach targeted audiences more effectively and measure campaign performance in real-time.

The Trade Desk Stock Information
The Trade Desk, Inc. is listed on the NASDAQ under the ticker symbol TTD. The company went public on September 21, 2016

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