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Sarah Picchi is a highly experienced and respected marketing leader, specializing in B2B SaaS, product-led growth (PLG), and go-to-market (GTM) strategy. With a career spanning over two decades, she has a proven track record of building and scaling marketing functions, driving revenue growth, and establishing strong market positions for various technology companies. Sarah is known for her deep understanding of customer acquisition, product marketing, content strategy, and her ability to translate complex technical products into compelling value propositions. She is also a recognized thought leader, frequently sharing her insights on marketing, growth, and leadership.
Sarah Picchi's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Successfully designed and executed numerous GTM strategies for SaaS companies, resulting in significant market share acquisition and revenue growth. Known for innovative approaches to product positioning and market entry.
A vocal advocate and practitioner of PLG, Sarah has helped companies leverage their products as the primary driver for customer acquisition, conversion, and expansion. Her work focuses on creating seamless user experiences that naturally lead to adoption and advocacy.
Recognized for her insightful articles and presentations on B2B marketing, SaaS growth, and leadership. She actively contributes to industry discussions, sharing her expertise through various platforms including her Medium blog.
Demonstrated success in recruiting, mentoring, and leading marketing teams to achieve ambitious goals. Fosters a culture of innovation, collaboration, and continuous improvement within her teams.
Held several key leadership positions such as VP of Marketing and Head of Growth at various tech companies (e.g., Sendoso, Rainforest QA, PagerDuty), where she was instrumental in shaping their marketing success and growth trajectories.
Georgetown University
California Institute of Technology - Year 2003
Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
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