Sarah Erickson

Digital Marketing Manager | Strategy, SEO, SEM, Media & Analytics, TruBridge
Greater Minneapolis-St. Paul Area,United States
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Who Is Sarah Erickson?

Total Experience19 years
CompanyTruBridge
CountryUnited States

Sarah Erickson is a Digital Marketing Leader specializing in performance marketing, analytics, SEO & SEM, and marketing automation. She focuses on integrating paid, owned, and earned channels to drive growth, build campaigns that generate leads and increase conversions, and develop reporting frameworks for real-time insights and campaign optimization. She has extensive experience across multiple companies and roles, demonstrating leadership in digital strategy, team mentorship, and cross-functional collaboration.

How Did Sarah Erickson's Career Path Shape Their Journey?

Sarah Erickson's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

TruBridge - Digital Marketing Manager | Strategy, SEO, SEM, Media & Analytics(2024 to Present)
Marvin - Manager, Digital Insights and Analytics(2024 to 2024)
Jostens - Senior Digital Marketing Manager(2018 to 2019)
Arrow Systems Integration - Digital Marketing Specialist(2014 to 2015)
Thomson Reuters - Marketing Analyst - Lead Generation(2012 to 2014)
Northwestern Health Sciences University - Admissions Representative(2009 to 2012)
Capella Education Company - Engagement and Sales Representative(2008 to 2009)
BKV Group - Marketing and Graphic Design Coordinator(2008 to 2008)
Minnesota State University, Mankato - Graphic Design Assistant(2006 to 2008)

What Are Sarah Erickson's Key Achievements?

SEO & SEM Optimization at Marvin

Overhauled SEO and SEM strategies, reducing CPA by 85% and increasing conversions by 64%.

Digital Marketing Strategy & Execution at Jostens

Developed and managed a multi-million dollar digital marketing strategy spanning paid search, display, and paid social channels, exceeding revenue goals.

Marketing Automation Implementation at Thomson Reuters

Assisted in the launch and implementation of Oracle Eloqua marketing automation platform, building automated workflows for lead nurturing, email marketing, and customer journey optimization.

Digital Strategy at TruBridge

Owns end-to-end digital strategy across paid, owned, and earned channels, integrating SEO, SEM, paid social, and email marketing automation to drive demand generation, pipeline growth, and measurable ROI.

What's Sarah Erickson's Educational Background?

Master of Arts, Strategic Communications Management

Concordia University-St. Paul - Year 2010

Bachelor of Arts, Public Relations

Minnesota State University, Mankato - Year 2004

Buying Intent Signals for Sarah Erickson

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Notable news
Hiring actively
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Corporate Finance

Company Overview

TruBridge
Total employees501-1000
HeadquartersMobile
Founded2015

TruBridge provides business office, consulting, and managed IT services to community healthcare organizations.

TruBridge Stock Information
TruBridge, Inc. is listed on the NASDAQ under the ticker symbol TDOC. The company went public on Null

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