Sarah Tomerlin

Director, Research & Insights, Basis Technologies
Dallas, Texas,United States
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Who Is Sarah Tomerlin?

Total Experience19 years
CompanyBasis Technologies
CountryUnited States

Sarah Tomerlin Lee (née Tomerlin, 1910-2001) was a pioneering American fashion and advertising executive, editor, and interior designer. She made significant contributions to the American fashion and home furnishings industries over a career spanning several decades, starting in the 1930s. Tomerlin began her career in advertising, famously working for Lord & Taylor where she was instrumental in developing "The American Look" campaign. She later served as editor-in-chief of Harper's Bazaar (though briefly) and notably revitalized House Beautiful magazine. Her influence extended to cosmetics advertising with Helena Rubinstein. In her later career, she transitioned into interior design, undertaking major projects for prominent hotels. She was known for her impeccable taste, innovative marketing strategies, and championing American design talent.

Sarah Tomerlin LinkedIn pageCompany Website

How Did Sarah Tomerlin's Career Path Shape Their Journey?

Sarah Tomerlin's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Basis Technologies - Director, Research & Insights(2024 to Present)
Centro - Senior Media Strategist(2015 to 2019)
Asher Media, Inc. - Assistant Media Planner(2008 to 2011)
Range Online Media - Marketing Intern(2007 to 2008)
Texas Christian University - Sports Marketing Intern(2005 to 2007)
GSD&M - Media Planning Intern(2005 to 2005)

What Are Sarah Tomerlin's Key Achievements?

Pioneering 'The American Look' at Lord & Taylor

Spearheaded the iconic advertising campaign that promoted American fashion designers and defined a new, accessible style for American women in the mid-20th century.

Revitalization of House Beautiful Magazine

As editor-in-chief, she significantly increased the magazine's circulation and influence by focusing on accessible, stylish American homes and design, making it a leading publication in its field.

Copywriters Hall of Fame Induction

Inducted in 1981, recognizing her profound impact and innovative contributions to the field of advertising copywriting and creative direction over her extensive career.

Influential Interior Designer

Successfully transitioned to interior design in her later career, taking on significant projects for high-profile hotels (e.g., Helmsley Palace) and commercial spaces, further showcasing her versatile design acumen and enduring style.

What's Sarah Tomerlin's Educational Background?

Degree Program

Texas Christian University - Year 2004

Degree Program

London Centre - Year 2007

Buying Intent Signals for Sarah Tomerlin

Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Basis Technologies
Total employees841
HeadquartersChicago
Founded2001

Basis Technologies is a global provider of cloud-based workflow automation and business intelligence software for marketing and advertising. Their SaaS platform, Basis, unifies digital media planning, buying, activation, and analysis to help agencies and brands improve operational efficiency and campaign performance across programmatic, direct, search, and social advertising. The company aims to provide a comprehensive and integrated solution for the entire digital media lifecycle.

Company Website
Basis Technologies Funding Information
Unknown - Total Funding Raised
not applicable - Most recent funding amount
5 - Number of funding rounds
Oct 17, 2022 - Latest funding round
Lead Investors:
Vistria Group
Technology Crossover Ventures (TCV)
New Enterprise Associates (NEA)
Silver Lake Sumeru

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