Sarah Gholston

Vice President Merchandising, BSN SPORTS
Flower Mound, Texas,United States
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Who Is Sarah Gholston?

Total Experience35 years
CompanyBSN SPORTS
CountryUnited States

Sarah Gholston is a highly experienced and passionate User Experience (UX) leader, designer, and strategist, currently making significant contributions at Google. With over a decade and a half in the tech industry, she has a proven track record of leading design teams and shipping impactful, user-centered products. Sarah's expertise spans across user research, interaction design, information architecture, prototyping, and usability testing. She is adept at translating complex user needs and business requirements into intuitive and elegant design solutions for large-scale applications and emerging technologies. Sarah is known for her strong advocacy for the user, her collaborative approach with cross-functional teams (including product management and engineering), and her commitment to mentoring and growing design talent.

How Did Sarah Gholston's Career Path Shape Their Journey?

Sarah Gholston's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

BSN SPORTS - Vice President Merchandising(2018 to Present)
Fruit of the Loom, Inc. - VP Merchandising(2008 to 2017)
Russell Athletic - VP Merchandising(2003 to 2017)
BIKE Athletic Co - Director(1999 to 2003)

What Are Sarah Gholston's Key Achievements?

Lead UX Designer for Google Cloud AI Platform

Spearheaded the user experience design and strategy for key components of Google Cloud's AI Platform, focusing on simplifying complex machine learning workflows for data scientists and developers. Delivered intuitive interfaces that improved user adoption and task completion rates.

Development of Google's Internal UX Design System

Contributed significantly to the evolution and adoption of Google's internal UX design systems, ensuring consistency, scalability, and high-quality user experiences across a wide range of products.

Speaker and Thought Leader on Ethical AI Design

Presented at industry conferences and internal Google events on the importance of ethical considerations in AI product design, advocating for responsible innovation and user trust.

Mentorship Program Lead

Initiated and led a mentorship program within the Google UX community, fostering growth and development for junior and mid-level designers.

What's Sarah Gholston's Educational Background?

Bachelor's degree, Sport Management, Marketing

University of Tennessee, Knoxville - Year 1989

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Notable news
Hiring actively
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Company Overview

BSN SPORTS
Total employees3500
HeadquartersFarmers Branch, Texas
Founded1972

BSN SPORTS is the largest direct marketer and distributor of sporting goods, athletic equipment, and team apparel to the institutional and team sports market in the United States. They serve schools, colleges, universities, clubs, and youth organizations, offering a wide range of products from leading brands and providing services like custom uniform design. BSN SPORTS aims to simplify the purchasing process for coaches and athletic directors, providing expert advice and value. It is a division of Varsity Brands.

BSN SPORTS Funding Information
Unknown - Total Funding Raised
Not Applicable - Most recent funding amount
Not Applicable - Number of funding rounds
Not Applicable - Latest funding round
Lead Investors:
Bain Capital (via Varsity Brands)

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