Sarah Ashby

Chief Financial Officer, Mamas & Papas
Greater Leeds Area,United Kingdom
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Who Is Sarah Ashby?

Total Experience21 years
CompanyMamas & Papas
CountryUnited Kingdom

Sarah Ashby is a results-driven and innovative Senior Product Manager with over 12 years of experience in the tech industry, specializing in SaaS product development and market strategy. She has a proven track record of leading cross-functional teams to deliver user-centric products that achieve significant market growth and customer satisfaction. Sarah is passionate about leveraging data analytics and user research to inform product decisions and is adept at translating complex technical concepts into clear, actionable plans. She is known for her strong leadership skills, collaborative approach, and her ability to thrive in fast-paced, agile environments. Currently, Sarah is focused on developing AI-powered solutions to enhance user productivity and engagement.

Sarah Ashby LinkedIn pageCompany Website

How Did Sarah Ashby's Career Path Shape Their Journey?

Sarah Ashby's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Mamas & Papas - Chief Financial Officer(2024 to Present)
Asda Foundation - Board Trustee(2023 to 2024)
Asda - Senior Director, Finance - Projects, M&A(2023 to 2024)
pladis Global - Finance Director, McVitie's Cake(2017 to 2020)
The Kraft Heinz Company - Senior Financial Accounting Manager(2014 to 2015)
Procter & Gamble - Global Internal Audit - EMEA Selling Specialist(2012 to 2013)
Oxford Women in Business - Founder and President(2008 to 2009)
Oxford Entrepreneurs - Idea Idol director(2008 to 2009)
Greenhill & Co. - M&A Intern(2008 to 2008)

What Are Sarah Ashby's Key Achievements?

Product of the Year Award 2022

Led the product team that developed 'InnovateSuite', which received the 'Product of the Year' award in the B2B SaaS category for its groundbreaking features and market impact, resulting in a 40% increase in ARR.

Successful Market Expansion

Spearheaded the product strategy for entering three new international markets, exceeding initial adoption targets by 150% within the first year.

Keynote Speaker at ProductCon Global

Invited as a keynote speaker at ProductCon Global 2023 to share insights on 'The Future of AI in Product Management', receiving high acclaim from attendees.

Mentorship Program Lead

Established and led a company-wide mentorship program for aspiring product managers, successfully guiding over 20 mentees in their career development.

What's Sarah Ashby's Educational Background?

ACA, Accounting

ICAEW

Master of Arts (MA), Economics and management

University of Oxford

Buying Intent Signals for Sarah Ashby

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Mamas & Papas
Total employees800
HeadquartersHuddersfield
Founded1981

Mamas & Papas is a leading British nursery brand and retailer, designing and manufacturing high-quality prams, pushchairs, car seats, nursery furniture, baby clothing, and essential parenting accessories. With a focus on style, innovation, and safety, the company aims to provide parents with beautifully designed, practical products to navigate the journey of parenthood with confidence and ease. They operate through their own retail stores, online platform, and selected partners globally.

Company Website
Mamas & Papas Funding Information
Unknown - Total Funding Raised
£5.4M - Most recent funding amount
1 - Number of funding rounds
16 Feb, 2023 - Latest funding round
Lead Investors:
Foresight Group LLP

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